Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

From London to New York: Book Publishing Culture Shock (Kindof)

London-and-New-YorkLisa Vanterpool just finished her MA in Publishing at Kingston University in London, where she also worked at a literary and film agency. She moved to New York  last month and has embarked on the next phase of her publishing career, joining the team at InkWell Management as a Public Relations and Social Media Strategist. Here are some of her first impressions of the the contrasts between book biz on either side of the Pond.

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“Start spreading the news, I’m leaving today. I want to be a part of it, New York, New York!”

When I boarded the plane at Heathrow International Airport, I couldn’t get that Frank Sinatra song out of my head. Perhaps it was due, in part, to the large group of eager choir kids who wouldn’t stop singing it. That is until a flight attendant came over and asked them, politely, to pipe down.

But, I couldn’t blame them; I was excited too. I had just spent a year and a half studying and working in London, a hub of publishing, and was packing my bags and moving to arguably the largest publishing city in the world.

The New York publishing scene welcomed me with open arms and while I’m still adjusting to life in the Big Apple I’ve come to notice, quite quickly, two distinct differences.

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Book Jobs Not by the Book: Rachel Hurn, Book Reviewer

Rachel Hurn

Rachel Hurn

Rachel Hurn‘s nonfiction and criticism have appeared on the New Yorker and in the Wall Street Journal and the Los Angeles Review of Books, among others. She is a bookseller at McNally Jackson and a graduate of the New School with an M.F.A. in creative nonfiction. She lives in Brooklyn. Follow her on Twitter @RachelMarieHurn.

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What are some different professional capacities in which you’ve worked with books? In what ways have these other undertakings influenced your work as a book reviewer?

I first started writing about books and book culture when I interned at The New Yorker in the spring of 2011. I worked specifically on their book blog, which was then called the Book Bench and is now Page Turner. I wrote the blog’s daily news, reporting on literary culture and linking to book-specific stories that had been published that day. It was like a New Yorker-approved RSS feed. I also wrote book reviews, author Q&A’s, and cultural criticism essays. I loved it. The feeling of getting asked to do the internship, and the delight that came at that moment, lasted until the end of my time there. My editor, Macy Halford (who is now in Europe working on a book), taught me the meaning of a good editor. She was supportive and encouraging and so kind. If they ever wanted me back, I’d be there in a heartbeat.

In addition to my freelance writing, I also work part time at McNally Jackson, an independent bookstore in SoHo. It’s fantastic to be surrounded by books all day, and to always be in the know on what’s coming out and what’s selling well. Also to know what books are falling under the radar. We have very carefully curated sections, and we often carry otherwise unheard of, hard to find books (if they are still in print, that is). We also do a lot of events with writers, and it’s great to deflate some of the mystery that comes with literary stardom. I’ve realized that writers (even famous ones) are just people.

I’ve realized that I’d much rather review books that I find interesting and that I consider to be good books. It’s no fun to put down another writer, and frankly, I’m not very good at it. I’m much better at gushing about someone, which I do with frequency. There is so much damn good writing out there.

How did you discover the book review as a form that you really connected to?

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“I Await the Devil’s Coming,” by Mary MacLane.

Reading a book is like having a relationship. I feel such kinship when I write my name on the inside flap, or when I dare to break the spine, or when I feel the need to not break it, keep the book in mint condition. There are different kinds of books for different times in life. Many times when I’m writing about a book, it tends to reflect something that is going on in my life. Like when I wrote about Mary MacLane’s I Await the Devil’s Coming for the Wall Street Journal. She’s this young woman who wants to reject her roots. She’s practically screaming at the reader, which is something I feel a lot in my own writing. Like, I am young but hear what I have to say! Hear me roar!

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5 Top Publishing News Stories of the Week, 5/13 – 5/17

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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Amazon workers in Germany set to strike for pay and benefits after trade union Verdi refused to impliment a collective agreement on employee conditions.

E-Book sales, (especially in the romance genre, given that it was The Year of Fifty Shades)significantly boosted the book business in 2012, according to a BookStats survey.

The Nation launches ‘E-Book Nation,’ a new digital book initiative designed to make The Nation’s most notable contributors, past and present, available to readers on tablets,

Seattle Mystery Bookshop’s granola bomb scare turns out to be just the “world’s saddest garage sale.”

After being the first company to digitize magazines, Zinio moves its catalogue to the Netflix model.

Book Jobs Not by the Book: Dana Trocker, Speakers Bureau Relations Coordinator

Dana Trocker

Dana Trocker

From working in a Book Publishing program through her college in Oregon, Dana Trocker is now a Speakers Bureau Relations Coordinator for Macmillan. At a time when digital networking is so prevalent, Trocker says nothing compares to personal interaction with clients.

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What was your first exposure to book business (internship or first job) and what were the most important things you gained from it?

My first “book job” was working at Ooligan Press, the independent publisher affiliated with the Masters in Book Publishing program at Portland State University in Oregon. I got a great, well-rounded education because the curriculum includes classes in editing, marketing, digital, design, etc. But I got great hands-on experience as an event planner when I co-organized the Write to Publish conference—the largest annual fundraiser for Ooligan Press. Planning the conference taught me so many things that I was able to translate directly into my current job in the speakers bureau of a Big Six publisher.

How do you explain your current job to people?

Usually, to save time and confusion, I just say that I work in book publishing at a major house. That generally launches people into talking about their favorite books, asking for recommendations, hinting that I should help them publish their book, or mentioning the 50 Shades of Grey phenomenon (honestly, this happens a lot, and strangers tell me all kinds of weird things I don’t necessarily want to know).

But, if someone is really interested in what I do, I will explain that I am, essentially, a speaking agent who represents the authors published by my company. I often have to explain the difference between the publicity department (responsible for book tours) and the speakers bureau (responsible for booking events—usually one-offs—where the author/speaker gets paid for their time). I rarely go into too much detail about all that I do, because I wear a lot of hats. It would take all day to explain!

I work with event venues and authors, negotiate fees, write contracts, and plan travel. I make sure the author knows where to be and when, what they are expected to do and say and wear (and eat!), who they will be addressing and why. I also make sure that the venue pays in full and the author gets paid on time. There is a lot of juggling and a lot of details.

Macmillan Publishers

Macmillan Publishers

What is the biggest challenge in your current job? In what ways did your previous jobs or internships prepare you for what you do here?

As with most jobs, the key to mine is organization and attention to detail. Since I am responsible for all aspects of an event from the time a client calls about booking a speaker to the well after the author returns home from the event, it’s very important that I keep track of all the steps along the way.

Since I’m often dealing with clients and authors, it’s also important to be helpful, personable, responsive, and prompt.

My time as an event planner for Ooligan Press was very helpful. Though I am now representing talent, I work closely with people planning fundraisers, meetings, and community events. I think it’s helpful to know what my clients are going through so I can anticipate their needs and try to alleviate some of the stress they are under.

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5 Top Publishing News Stories of the Week, 5/6 – 5/10

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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Rumors fly that Microsoft might acquire the rest of the Nook business; Barnes & Noble stock subsequently becomes a bestseller.

Amazon blazes trails eastward (or, given that they’re in Seattle, westward?) to China

The US Senate passed the Marketplace Fairness Act, officially making sales tax a requirement for all online sales.

Southeast Europe sweeps the 2013 Best Translated Book Awards!

In other awards news, the Karen and Philip Cushman Award has been established to recognize great work by “late blooming” YA novelists like Cushman herself.

 

5 Top Publishing News Stories of the Week: 4/29 – 5/3

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Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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A little bit of closure (or at least settlement) for Macmillan, that underdog of the Big 6′s battle with the DOJ.

Simon & Schuster turns out to be a comeback kid: despite ongoing strife with B&N, they pulled up their profits last quarter.

Hachette Digital tells libraries it wants to go steady, just in time for prom season. Ebooks for libraries nationwide!

With echoes of World Book Night, Free Comic Book Day happens tomorrow, May 3rd, and gives readers a chance to connect with indie comic shops across the US.

Bowker has a rather clever plan to connect indie authors already using their MyIdentifiers service with book publicity and marketing tools.

starBONUS LINK! It’s gone viral the past few days, but if you haven’t already read it, please do. Paul Miller’s essay for The Verge on his year without Internet, and what it did and did not accomplish for him, is a must-read for all digitally engaged humans, but especially those of us making a career out of the digital vs. paper conversation on a daily basis.

 

5 Top Publishing News Stories of the Week: 4/22 – 4/26

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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The Senate moved forward with the Marketplace Fairness Act, a.k.a. the Tax Laws Apply to Online Retailers, Too Act.

Canada has (very politely) approved the Random Penguin merger.

Avon Romance joins the gang of romance publishers making it easier for aspiring authors to share their work with an online community. 

World Book Night was back in the US for the second year in a row, making a bigger, better splash than before.

The incomparable E.L. Konigsburg passed away last Friday. If you don’t immediately know the name, she is the novelist who, (among many other things), created a fantasy world out of the Metropolitan Museum of Art as magical as any imagined by C.S. Lewis or Madeleine L’Engle.

starBONUS LINK! Amazon has announced its tally of this year’s Top 20 “Most Well-Read Cities in the US”, and Florida dominates a full 25% of the list. Lots of beach reading?

Not New York: Book Business & Publishers in Nashville

NashvilleNotNewYorkWe’re moving back east and heading down south to the vibrant city of Nashville, Tennessee, namesake of the popular TV show, home to a famously large music scene, and, of course, to publishing.

Specifically, Nashville is known for hosting a number of religious publishing houses. Best-known, perhaps, are Thomas Nelson and Zondervan, both of which are now owned by HarperCollins and which, together, comprise HarperCollins Christian. Thomas Nelson is the world’s largest Christian publisher and is known in the larger market for New York Times bestseller Heaven is for Real by Todd Burpo. Zondervan is one of the world’s leading publishers of Bibles, and HC Christian is also responsible for BibleGateway.com, a web site (and app) that allows users to search within over 100 versions of the Bible. Simon & Schuster’s Christian imprint, Howard Books, is also in Nashville.

On the independent side, there’s Worthy Publishing in nearby Brentwood. Worthy’s titles span several genres, including  inspiration, current events, fiction, Bible study, leadership, biography, and personal growth. B&H Publishing Group, too, publishes trade fiction and nonfiction, academic titles, church group books, and bestseller The Vow, a book about the true events that inspired the 2012 film with Channing Tatum and Rachel McAdams.

But, if religious publishing is not your cup of tea, never fear. There are other options. Vanderbilt University Press publishes high-quality scholarly works as well as general-interest books relating to the Nashville region. Vanderbilt UP also boasts a co-publishing program with the Country Music Foundation Press, publishing arm of the Country Music Hall of Fame. There is also Turner Publishing, a top independent publisher based in both New York and Nashville. Turner has a number of fiction and nonficiton imprints, including Ancestry: Genealogy, the book division of Ancestry.com. In addition to their fiction and nonfiction lists, Turner recently acquired roughly 1,500 print and digital titles from the John Wiley & Sons pets, crafts, and general interest lists (including the annual  Baseball Prospectus, for you sports fans).

Thanks to a number of colleges and universities, Nashville is a youth-friendly city with lots of restaurants, a huge monthly flee market, and the fabulous independent bookstore Parnassas Books, owned by best-selling author and Nashville resident Ann Patchett. And, of course, there’s music. In the nicer months, you can always find a free outdoor concert, or perhaps catch a movie or dancing in a park. The city is a relatively affordable one. Preferred neighborhoods for young people are East Nashville and Green Hill. It is, however, advisable to have a car, as the public bus system is not necessarily reliable.

Publishing life in Nashville is rich, but more laid back than in New York. However, since it’s such an industry hub, entry-level candidates should anticipate expectations of internship experience and demonstrated bibliophilia. (Also, if you’re looking to get into religious publishing, specific knowledge of and experience with religious books are a definite plus.)

And are the people friendly? When asked, Laura Laffoon, Editorial Assistant at a Big Six Nashville office, responded, “This is the South. So, yes. Very friendly.”

Do you work in Nashville or another Southern city? How do you find the industry there? What other parts of  the Southern book business should people know about?  If you’ve worked in publishing elsewhere, particularly in New York, how does Nashville compare?

Design Candy: 20th Century Polish Books

We’re thrilled to welcome Siobhan Gallagher‘s eye for design to Trendsetter. Here’s what she’s cooked up for us this month:

I’m really excited to be able to contribute to Design Candy, and I’m starting it off by sharing one of my favorite design categories: Polish book covers. I recently got into Polish poster and book design after seeing an exhibition on The Brothers Quay at MoMA last summer that featured some Polish Surrealism, which I’d never seen before. It opened my eyes to the kind of graphic design that’s been produced in Europe and got me excited to see what other Polish artists have designed. I collected a few Polish cover designs for this roundup that I think exemplify what is so great about 20th century Polish design. From a North American perspective, they are so different from what we typically see on bookshelves and have a playful humor and crudeness that are rare these days.

*to learn more about what’s happening in contemporary Polish book business, be sure to check out the Polish Cultural Institute.

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Siobhan Gallagher

Siobhan Gallagher

Siobhan Gallagher is a Canadian freelance graphic designer and illustrator. She is a former Penguin design intern and current cheese enthusiast with an eye for colour, an obsession with book design, and a fondness for the Oxford comma. She studied design at NSCAD University in Halifax and University of the Arts in Philadelphia and has had the privilege to do design work for Penguin Group, Farrar, Straus and Giroux, McDonald’s, and Word on the Street.

5 Top Publishing News Stories of the Week: 4/15 – 4/19

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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 Simon & Schuster has decided to give chicken libraries a chance, and announced the launch of a one-year ebook pilot program with three New York library systems.

Higher learning for the shorter reader: The University of South Carolina Press has launched a children’s publishing imprint, called Young Palmetto Books

Bowker Market Research studies say book publishers’ online communities likely to double by 2015.

The sun never sets on the Amazon empire: In the same week, Amazon announces plans to take its Appstore overseas and also to expand its international presence in Russia.

Skyhorse Publishing and Start Publishing announced the purchase of Underland Press, an award-winning independent publishing house dedicated to science fiction, fantasy, and horror.