Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Monthly Archives: May 2011

WHITE PAPER

Marketing communications documents designed to promote the work(s) or book(s) of a specific company.

0 User Definitions | Add your definition | Read other users' definitions

P&L

Profit and Loss Statement. Used to predict the sales of a book an editor wants to acquire, using the author’s previous titles’ sales (if any) and comparable titles’s sales.

0 User Definitions | Add your definition | Read other users' definitions

BRICKS & MORTAR

A physically present outlet for bookselling, i.e., a bookstore.

0 User Definitions | Add your definition | Read other users' definitions

DAD

Digital Asset Distribution, or the distribution of digital material.

0 User Definitions | Add your definition | Read other users' definitions

ENHANCED EBOOK

An ebook that boasts special multimedia features, such as an audio or video author interview, which is sold for a slightly higher price than the standard ebook.

0 User Definitions | Add your definition | Read other users' definitions

EPUB

Short for ‘electronic publication’. Free and open ebook standard. Files have the extension .epub.

0 User Definitions | Add your definition | Read other users' definitions

MARKETING VS. PUBLICITY

Marketing can be described as promotion a publisher pays for, while publicity consists of more of a voluntary coverage.

0 User Definitions | Add your definition | Read other users' definitions

AGENCY MODEL

A sales model in which the manufacturer is paid only when the item is purchased.

0 User Definitions | Add your definition | Read other users' definitions

TERRITORY VS. LANGUAGE

An area of rights which distinguishes the ability to print in an Area (i.e., Spain) vs. the language of that area (i.e., Spanish).

0 User Definitions | Add your definition | Read other users' definitions

DIGITAL NATIVE

A term to describe one who never knew of a world without internet.

4 User Definitions | Add your definition | Read other users' definitions