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Monthly Archives: November 2011

Eight Days of Creation: IPAF’s Nadwa for Arabic Fiction

Eight writers, eight days. Lots of creation and mentorship. A few weeks ago in Abu Dhabi, five male and three female authors, ranging in age from 24 to 42, and from seven countries across the Arabic world gathered for the third annual Nadwa. Founded in 2009 by the International Prize for Arabic Fiction, the Nadwa offers a place for eight of the most promising Arab authors to gather and work intensively on a new work of fiction under the mentorship of two established and widely respected authors, and just as […]

Lifecycle of a Book: Adam Gidwitz, Author Publicity

And so we come full-circle. It’s been a fantastic ride, and we’ve heard so many bright perspectives and ideas about many–though not all–the ins-and-outs of book business. Now we’ve brought Adam Gidwitz, endlessly energetic author of A Tale Dark and Grimm, back to talk about just how much energy is required once publication transforms a writer into an author. The role of the author in publicity and promotion is a very hot topic right now in circles where topics related to publisher strategy can be thought of as “hot.” Digital […]

Lifecycle of a Book: Jenn McMurray, Book Distribution

Distribution!! Yeah!!! Wait…what’s that again? If you’re an aspiring book professional who’s anything like most of us were when we were still at the “aspiring” stage, you may have no idea what, exactly, a distributor does in a book’s Lifecycle. Good thing Jenn McMurray from Greenleaf Book Group is here to get learn us all sumthin.’ Because trust me, only when you start to learn a bit will you discover how very little you know, and how much having good distribution is like having SUPERPOWERS.   

Lifecycle of a Book: Jenn Northington and Stephanie Anderson

In our latest installment of the Lifecycle of a Book series, book buyers Jenn Northington and Stephanie Anderson of WORD walk us through what it’s like to decide which books to buy and sell. Spread the word!

Lifecycle of a Book: Tamarra Henry, Sales Department

Sooo…how do we actually sell this thing? Tamarra Henry from Macmillan fills us in on this crucial stage of getting a finished book to the people who can get that book to YOU.

Lifecycle of a Book: Jihan Antoine, Book Publicity

Extra, extra, read (or watch or hear) all about it! What does it take to get the word out about a great book and great author? Jihan Antoine of Hachette Book Group shares some of the ways hard-working book publicists make this happen.

Lifecycle of a Book: Nina Lassam, Marketing

It’s not just all about big cameras and bright lights–even in the cutting-edge corner of the publishing world that Wattpad occupies. Nina Lassam, who’s in Marketing at Wattpad, has some great explanations for why book marketing matters and what makes it tick.

Bookcase Sheep: Perhaps the Best Press Release I Have Ever Received

OK, maybe not the best ever (there was that one about “robots perfect for every member of the family”…) but this one really made my week. Sample some of this copy, too: “You don’t need any tools to make this bookcase. You just put parts together.” Finishing process of all edges are saw blade so it is not harm in making and using furniture. “ They don’t have the sheep up on the website yet, but you can join me in keeping a feverish eye out (or choose another bookcase […]

Lifecycle of a Book: Regina Roff, Design

Ah, les artistes…and how do they fit into the book world, again? Regina Roff of Bloomsbury and Walker Books for Young Readers is here to inform you on this stage in the Lifecycle of a Book.    

Lifecycle of a Book: Ashley Horna, Production

The people in publishers’ Production departments are, I think almost invariably, the great unsung heroes of the book industry. Print or digital, rain or shine, we need our production experts more than we might even be able to wrap our brains around. Ashley Horna is here to give you an idea of why her department is so essential.