Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Monthly Archives: March 2012

Trendsetter’s Book-Biz Essential Reading, 3/24-3/30, 2012

Every week we recommend 5 links that the young book professional should read to feel more informed and connected. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Amazon, piracy, and Harry Potter books from the industry’s preeminent “idealog”, Mike Shatzkin: http://www.idealog.com/blog/whats-the-greater-fear-for-publishers-amazon-or-piracy Print and digital books see an increase in sales: http://www.shelf-awareness.com/issue.html?issue=1703#m15549 The Department of Justice’s strict stance on the Agency Model collusion case: http://www.shelf-awareness.com/issue.html?issue=1700#m15501 Adapting social media to bookselling: http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/51296-don-t-be-bot-like–how-to-blend-books-and-social-media.html F+W subscription model gives […]

The Hesperian Digital Commons: Field-testing & the Nonprofit Publisher

There are almost as many ways of doing nonprofit publishing as there are nonprofit publishers. One nonprofit publisher, Hesperian Health Guides, recently launched its new Digital Commons, and while this project has challenges of its own, Lizzie LaCroix explains the ways in which the Commons are just the logical extention of Hesperian’s commitment to being connected with–and listening to–its audience at every stage of content-creation. by Lizzie LaCroix ***** Chances are if you find yourself in an emergency medical situation, the first thing you do is call 911. But what if […]

Trendsetter’s Essential Book-Biz Reading, 3/17-3/23, 2012

Every week we recommend 5 links that the young book professional should read to feel more informed and connected. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Google is getting into the eBook business in France: http://www.thebookseller.com/news/google-play-launch-france.html The inside look at the self-feeding publicity cycle of a book and a movie–a la Hunger Games: http://www.salon.com/2012/03/​18/the_making_of_a_​blockbuster/ A debate about the relevance of book blurbs: http://www.nytimes.com/roomfordebate/2012/03/06/riveting-the-quandary-of-the-book-blurb/?ref=books Bloomberg Op-Ed on Amazon and the Department of Justice’s lawsuit: […]

How to Be Happy in Book Business (And Maybe Even Get a Few Readers)

In my work as Publishing Trends’ International Editor, I happened upon this remarkable conversation between Ken Akamatsu, manga artist and J-Comi founder, and Professor Takekuma Kentaro, who is a manga editor and writer. Manga publication—even in its multi-million dollar heyday of the early 2000’s—has usually stood a step apart from general trade publishing in the US. But these two experts in their “niche” have a plethora of observations on what lies ahead for all book business–not to mention great intelligence and verve. You should read as much of their (seven […]

Trendsetter’s Essential Book-Biz Reading, 3/10-3/16, 2012

Every week we recommend 5 links that the young book professional should read to feel more informed and connected. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.       Kobo’s Michel Serbinis explains the differing habits of consumers using eReaders and those using tablets for reading: http://tabtimes.com/news/media/2012/03/08/kobo-tablets-are-only-casual-ebook-reading Scott Turow’s controversial take on the Agency Model: http://blog.authorsguild.org/2012/03/09/letter-from-scott-turow-grim-news/ Libraries and publishers discuss the lending eBooks: http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/51095-at-busy-pla-ala-president-molly-raphael-talks-e-books.html No more print versions Encyclopedia Britannica (though it will […]

Trendsetter’s Essential Book-Biz Reading, 3/3-3/9, 2012

Every week we recommend 5 links that the young book professional should read to feel more informed and connected. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.       A review of the new iPad: http://www.pcmag.com/article2/0,2817,2401270,00.asp The Justice Department plans to sue Apple and five major U.S. publishers: http://www.reuters.com/article/2012/03/08/us-apple-e-books-idUSBRE8270B020120308 Independent publisher James Atlas teams up with Amazon Publishing: http://mhpbooks.com/51376/indie-publisher-james-atlas-is-indie-no-longer-or-now-nancy-pearl-has-a-friend/ Association of Writers & Writers Programs (AWP) talks digital publishing, especially for smaller publishers: […]

Book Jobs Not By the Book: Oriana Leckert of Gotham Ghostwriters

    Oriana Leckert of  Gotham Ghostwriters, in conversation about this occasionally maligned side of book business, and how, contrary to what its name might imply, ghostwriting is a corner of the industry that’s looking very “alive” indeed. ****     What was your first job in book business and what were the most important things you gained from it? I had a series of first book -jobs—first internship (the now defunct Incommunicado Press), first agency (Don Maass Literary Agency), first editorial assistantship (Random House)—but my real entrée was before […]

Trendsetter’s Essential Book-Biz Reading, 2/27-3/2, 2012

We’re starting a new series here at Trendsetter. Every week we’ll recommend 5 links that the young book professional should read to feel more informed and connected. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. With an idea this good, who needs an app? Free literature by text from: cellpoems.org The first stage of project “publishers find great new authors in online forums” has happened. The next stage: determining WHICH forums (and run by whom) […]