Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Monthly Archives: October 2012

Pinterest and Publishing

I may be new to the publishing world, but if there’s one thing I’m an “old” pro at, it’s Pinterest.  At Infinity Publishing, we know that marketing is one of the cornerstones to a book’s success and Pinterest is a great way to increase a book’s exposure to readers.  Pinterest is a wonderful way of sharing, saving, and categorizing images onto themed boards (or groups of pins).  I’ve got to warn you, it’s addicting. I know that young professionals often get the task of managing and marketing through social media […]

CO-EDITION

When two publishing houses agree to publish the same edition of a book (or equivalent versions of an edition, for example, translated versions), simultaneously or near-simultaneously.

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REMAINDER (verb & noun)

Th act of greatly discounting unsold print copies of a book (usually hardcover or trade paperbacks), by marking them with a felt-tipped pen across the book’s pages, near the spine. Once these are sold, no more printings are run and the book is out of print. The books themselves are known as “remainders.”

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LEGACY PUBLISHING

Another way to refer to “traditional” publishing houses–those that follow the editorial, ~17% author royalties, subsidiary rights-totin’ model.

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5 Top Publishing News Stories, Week of 10/22-10/26

Every week we recommend 5 links to publishing news that the young professional should read to feel more informed and connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.   Barnes & Noble’s PIN pads were hacked this week in 63 of its locations, compromising the credit card information of  thousands of customers. The Big Apple (this week, anyway): Apple unveiled a new version of the traditional iPad, […]

WRITER

Has an idea for a book, writes it, edits it into a manuscript, sends it to an agent.

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DESIGN DEPARTMENT

Decides on the best stylistic approach for the book’s cover and interior.

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PRODUCTION DEPARTMENT

Gets ‘finished’ manuscripts from editorial, sends to copyeditors, keeps track of design progress, deals with printers, distributors, and/or ebook conversion.

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MARKETING DEPARTMENT

Gets word out about the book through advertising and promotional projects.

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PUBLICITY DEPARTMENT

Connects author with media outlets and interested audiences.

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