I may be new to the publishing world, but if there’s one thing I’m an “old” pro at, it’s Pinterest. At Infinity Publishing, we know that marketing is one of the cornerstones to a book’s success and Pinterest is a great way to increase a book’s exposure to readers. Pinterest is a wonderful way of sharing, saving, and categorizing images onto themed boards (or groups of pins). I’ve got to warn you, it’s addicting. I know that young professionals often get the task of managing and marketing through social media ... Read more
Monthly Archives: October 2012
CO-EDITION
When two publishing houses agree to publish the same edition of a book (or equivalent versions of an edition, for example, translated versions), simultaneously or near-simultaneously.
REMAINDER (verb & noun)
Th act of greatly discounting unsold print copies of a book (usually hardcover or trade paperbacks), by marking them with a felt-tipped pen across the book’s pages, near the spine. Once these are sold, no more printings are run and the book is out of print. The books themselves are known as “remainders.”
LEGACY PUBLISHING
Another way to refer to “traditional” publishing houses–those that follow the editorial, ~17% author royalties, subsidiary rights-totin’ model.
WRITER
Has an idea for a book, writes it, edits it into a manuscript, sends it to an agent.
DESIGN DEPARTMENT
Decides on the best stylistic approach for the book’s cover and interior.
Most Recent Definition:
"music magazine" — by
PRODUCTION DEPARTMENT
Gets ‘finished’ manuscripts from editorial, sends to copyeditors, keeps track of design progress, deals with printers, distributors, and/or ebook conversion.
MARKETING DEPARTMENT
Gets word out about the book through advertising and promotional projects.
PUBLICITY DEPARTMENT
Connects author with media outlets and interested audiences.





