Approaches retailers who might be interested in the book, presents evidence of publicity and marketing that will help the book sell.
Monthly Archives: October 2012
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BOOK BUYER
Meets with sales reps, reviews publisher’s catalogues, decides whether to stock the book.
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DISTRIBUTION DEPARTMENT
Fulfills orders for the book, monitors sales and supply chain, along with platforms that distribute the ebook.
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AUTHOR PUBLICITY
After book is published, author must self-publicize locally and via social media to help drive book sales.
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LONG TAIL
A way of describing a marketplace where many products are offered, but only a few of each of those many products being purchased. Backlist in publishing is considered ‘long tail’ since there are many titles available and each is purchased moderately (usually).
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EDITORIAL DEPARTMENT
Approached by agents to negotiate the manuscript’s sale. Managing editorial plans the project’s workflow and schedule. Editor works with author to achieve the desired tone and structure for the book.
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BLACK SWAN
An unexpected success or phenomenon. I.e., the success of the Harry Potter franchise was considered to be a black swan because of its YA status and JK Rowling being an unknown author. Publishers ‘look’ for black swans; however, it is impossible to tell whether a title will be a black swan unless it actually becomes unexpectedly successful!
5 Top Publishing News Stories, Week of 10/15-10/19
Every week we recommend 5 links to publishing news that the young professional should read to feel more informed and connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Hilary Mantel was awarded her second Man Booker Prize for Bring Up the Bodies, a sequel to 2009’s Man Booker-winning Wolf Hall. Jack Sparrow, uh, I mean, Johnny Depp, announced his partnership with HarperCollins in launching a new imprint […]
Design Candy: Rare Books at the Library of Congress
I’m so glad to be back with “Design Candy” here at Publishing Trendsetter – bringing you design inspiration to brighten up your work week. And what a way to return from my blogging hiatus than with a gold mine of gorgeous visuals, brought to you by the Library of Congress! The LoC has many digital collections available with just the click of a mouse, but my favorite of all is the Rare Book and Special Collections Reading Room. I got lost for hours browsing unusual vintage treasures (especially in the […]
