Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Author Archives: Carly Crookston

Life in Christian Publishing

Where I come from, everyone recognizes the big names in Christian publishing. By the age of eleven, I could differentiate between companies based on the logos that filled my church library, and by seventeen, I knew which of those logos I wanted on my future business card. I have a stack of those business cards now, that familiar logo embossed proudly next to my name. While Iā€™m no longer starstruck by my childish perception of my company, I do have the opportunity to work on content in which I deeply […]

Not New York: Book Business and Publishers in Grand Rapids, Michigan

Grand Rapids, Michigan has known many monikers in its time ā€“ Furniture City, River City, Beer City USA ā€“ but what about Book City? While you may not expect it, this Midwest hotspot has a rich history of publishing, with several locally grown houses that continue to impact the market today. Each of the major publishers in Grand Rapids has a unique story that blends in much of the Dutch culture that shaped the area, as well as the family values that continue to influence the city. Known for its […]