Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Author Archives: Elisabeth Watson

5 Things I Wish I’d Known Before My First BEA

This post was originally published on May 31, 2012. It’s that time of year again: time to just avoid destroying your computer (and perhaps a window) out of frustration with the BEA website; time to deliberate over which of your comfy shoes you look most professional in; time to save up so you might just be able to afford one Javits-priced coffee. Well, for some of us it’s that time “again,” for others, it’s the very first time. This year will be my own second BookExpo America; but here’s some “first-timer […]

5 Top Publishing News Stories of the Week, 5/6 – 5/10

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. **** Rumors fly that Microsoft might acquire the rest of the Nook business; Barnes & Noble stock subsequently becomes a bestseller. Amazon blazes trails eastward (or, given that they’re in Seattle, westward?) to China The US Senate passed the Marketplace Fairness Act, […]

5 Top Publishing News Stories of the Week: 4/29 – 5/3

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. **** A little bit of closure (or at least settlement) for Macmillan, that underdog of the Big 6’s battle with the DOJ. Simon & Schuster turns out to be a comeback kid: despite ongoing strife with B&N, they pulled up their profits […]

5 Top Publishing News Stories of the Week: 4/22 – 4/26

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. **** The Senate moved forward with the Marketplace Fairness Act, a.k.a. the Tax Laws Apply to Online Retailers, Too Act. Canada has (very politely) approved the Random Penguin merger. Avon Romance joins the gang of romance publishers making it easier for aspiring […]

Design Candy: 20th Century Polish Books

We’re thrilled to welcome Siobhan Gallagher‘s eye for design to Trendsetter. Here’s what she’s cooked up for us this month: I’m really excited to be able to contribute to Design Candy, and I’m starting it off by sharing one of my favorite design categories: Polish book covers. I recently got into Polish poster and book design after seeing an exhibition on The Brothers Quay at MoMA last summer that featured some Polish Surrealism, which I’d never seen before. It opened my eyes to the kind of graphic design that’s been […]

Your Next Job in Publishing: Sage Advice from Across the Industry

“How to Get a Job in Publishing” has been Publishing Trends‘ most popular article for years–and for good reason. But getting that first job is just the beginning, so we set out to discover what keeps people in publishing after that first job. Survey results ran last week, and today’s feature article on Publishing Trends is taken from hours of interviews with professionals of all ages. Trendsetter’s exclusive “Next Job” feature will run later this week, but for today, though, here are our favorite pearls of wisdom, the best of […]

Young Authors Give Back Tour: The [Give] Backstory

Four young authors who are stoked about mentorship, going on a road trip to pay it forward. As soon as we caught wind of the Young Authors Give Back tour, we knew we had to invite them to share their two cents on Trendsetter. Here, Kat, Erin, Sarah, and Susan talk about how they hatched a plan not only to spend quality time with each other and their readers, but also to mentor other young writers and to make book business feel more like a community–a welcoming one, at that.    […]

Book Jobs Not By the Book: James La Marre, Book App Design

James La Marre works for enterprise software startup Scrollmotion Inc. in New York City, primarily developing and publishing iPad applications for business. Previously to starting at Scrollmotion in 2011, James worked at the Kelly Writers House during his time at Penn while studying poetry and directing a letterpress workshop. His first job in the book world was working on the floor at Barnes and Noble in 2006.   What was your first job in book business and what were the most important things you gained from it? My first job […]

Book Jobs Not by the Book: Rachel Waxman, Author Publicity

Although she now has a fulltime job, Rachel Waxman’s story of starting her career outside of NYC and of using freelance work to find her ideal niche in book business is the sort of story we always like to hear. Rachel is a Kansas City native and a graduate of Northwestern University, where she did not study English or creative writing. She currently works for Lucinda Literary, a New York-based author marketing and publicity agency. She is also a writer, and her first book, The Crickhowell School for the Muses, will be published in […]

Academic Publishing on Film: A Conversation with Mary Rose Synek

Given Publishing Trendsetter’s mild fixation on the under-explored corners of book business, I was immediately intrigued when I heard about Mary Rose Synek. She’s an actor and filmmaker who’s worked on a variety of productions and projects, and is currently the Director of the Writing Institute at Armory College Prep. But the project that piqued my curiosity is her series of five short documentaries developed over the last five years. Her subject: behind the scenes of professional and scholarly publishing. I spoke to Mary Rose Synek a few days after […]