Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Author Archives: Wiley Saichek

A Book Blogger Roundtable Discussion

In this day and age, book bloggers are a vital part of spreading word of mouth about books. I see this firsthand through my day job, where I direct online publicity campaigns for AuthorsOnTheWeb, a division of The Book Report Network, and through freelance projects. I interviewed a handful of bloggers that will be attending the Book Blogger Convention on May 27th to find out how long they have been blogging, why they are headed to the Javits, and what they hope to see at this year’s convention. How long […]

Book Bloggers Converge at Javits

As the media landscape continues to fracture and “traditional” coverage of books continues to morph, publishers are increasingly embracing the Internet to get attention for the hundreds of books published each month. One segment of the online world can no longer be ignored: book bloggers. And on Friday, May 27th, a group of such bloggers will converge at the Javits Center for the Second Annual Book Blogger Convention. The Book Blogger Convention was conceived by Trish Collins, who blogs at Hey Lady! Whatcha Readin’? and co-runs TLCBookTours.com. Trish has blogged about books […]