Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Bookcase Sheep: Perhaps the Best Press Release I Have Ever Received

This is exactly what it says it is.

OK, maybe not the best ever (there was that one about “robots perfect for every member of the family”…) but this one really made my week. Sample some of this copy, too:

“You don’t need any tools to make this bookcase.

You just put parts together.”

Finishing process of all edges are saw blade so it is not harm in making and using furniture. “

They don’t have the sheep up on the website yet, but you can join me in keeping a feverish eye out (or choose another bookcase animal) at


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