Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

The Way We Were: Publishers’ Websites “Readux”

Many thanks to international colleague Amanda DeMarco at for sending us her “deutscher Twist” to last week’s “Ten Years on the Information Highway.” 

We especially love her cross-cultural commentary:

Comparing the Germans to their American brethren, you’ll notice a few key differences. While Americans use the ‘flash-boom-bang!’ potential of the internet to crowd their pages with as much disorganized crap as possible, to present jumbled piles of images, and to really own the gif, Germans take a nearly minimalist approach, one that aged much better I must admit.

Check it out here.


  1. Tol de Rol says:

    Do you think it would be possible to use an apostrophe with “Publishers”? As in “publishers’ websites”? Just wondering.

    • You know, I’m SO glad you raised this issue–it’s one that makes me squirm a fair amount as well. I initially had the title as “publishers’ websites” because (duh) that’s what they are, right? They belong to publishers, plural. But when I ran that title through the SEO gadgets at the time, they said that the articles ranking plummeted because the most common search does not include the apostrophe. But now that you raise the question again, I thought “really? does Google really care that much about punctuation? It usually doesn’t…” So, rather than just depending upon SEO plugins, I went and did some poking around myself. What I found? There doesn’t actually seem to be that much difference. So it is with a joyful heart that I return the apostrophe to it’s proper place, make a note not to be bullied by plug-ins in future, and thank you for calling it as you saw it.


  2. Tol de Rol says:

    Now if you could just remove the apostrophe from “it’s” . . . .

Leave a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>