Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Not There Yet: The New “New Adult” Genre

Genres shape our reading habits, but their exact boundaries have always eluded us. Genres are “inherently confusing and complex,” as one New Yorker article put it, and that couldn’t be more true than in the case of a new and in-the-making genre called New Adult. New Adult is a genre of fiction. It features protagonists between ages 18 and 25 (some say 26), usually in college or at their first job. New Adult picks up where Young Adult leaves off. In the words of bestselling author Cora Carmack, “Young Adult […]

A DRM Primer for a VAT World

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * The ongoing and increasingly heated debate over the use of Digital Rights Management (DRM) in digital publishing has recently received more press attention because of the EU ruling to charge VAT (value-added tax) on ebooks. For those in need of a reminder, Digital Rights Management refers to the protections  that are in place on many copyrighted digital products like video games, smartphone apps and ebooks that make illegal downloading more difficult. In […]

A True Tale of Being Published, Publishing by Gail Godwin: A Trendsetter Roundtable

Sometimes for any author, navigating the path of publishing is a little confusing. Their job is to focus on writing after all. Lucky for us, three time National Book Award finalist and bestselling author Gail Godwin wrote about her journey through the publishing process that began in 1958 when she met with a Knopf scout to try to get a story published. Godwin has seen the industry go through many phases. She’s had good editors, tricky editors, battles over titles, and fabulous book launch parties. She’s lived a long part of her life […]

Our Ebooks, Ourselves: What’s Happening with Our Ereader Data?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * In October of last year, news broke on The Digital Reader that Adobe Digital Editions was taking a significant amount of user data and sending it back to their servers. Adobe Digital Editions (ADE) is a program that allows readers to put ebooks onto their reading devices from retailers and libraries alike. The program’s terms and conditions don’t mention anything about the extra data logging, and there was some outrage. Users were […]

Event Recap: Books are Sacred, Lawn Mowers Aren’t

Last night, the NYU Center for Publishing gathered some publishing heavyweights to discuss how their books became bestsellers in today’s publishing industry during their NYU Media Talk event.  Authors R.L. Stine, Elin Hilderbrand, and Malcolm Gladwell talked about book success in a digital age with TIME Book Critic Lev Grossman as moderator. In today’s world of big business and the ongoing ebook pricing battle after the famous Amazon-Hachette disagreement, Gladwell feels that books and other cultural products need to be treated as sacred.  “Should books be carved out from other […]

Internview: “Before” with Moè Nakayama

We’re thrilled to welcome Moè Nakayama as this season’s Publishing Trendsetter and Market Partners International intern. In continuing our tradition of interviewing our intern in the first couple of weeks of the internship, we hope to provide some insight from an upcoming book professional on what they would like to learn to aid their future success in the publishing industry. Read more about Moè on the About page, and keep an eye out for her contributions over the next few months. Trendsetter: What aspects of Publishing Trends and MPI interest you most as you enter […]

Listen Up! The Audiobook Revolution

Editor’s note: This was originally posted on our parent site, Publishing Trends. With audiobook sales numbers on the rise over the past two years, retailers have been searching for new ways to appeal to wider audiences. So far, the most common trends have been straight-to-audio publications, library digital downloads, abridged audiobooks, and an increase in subscription services.  However, speculation has begun to spread as to whether publishers should repackage audiobooks to be more similar to podcasts, given the format’s latest successes. At the end of November, Audible published The Starling […]

Second Annual The Best of the End of the Year “Best of” Lists of 2014

As soon as December 1st rolls around, “best of the year” lists start flooding the internet. And just like you, our favorite best of lists are the ones about books, bookstores, next year’s books, book trends, and well, anything about books and reading. For the second year in a row, we’ve compiled what we think are the best best of lists for 2014. You’ll recognize a few of the best of series from last year’s post, but they’re new for this year. Kick back, relax, and prepare yourself for the […]

Keeping the Conversation Going: Minorities in Publishing Podcast

Unsurprisingly, the internet is home to lots of publishing blogs. Some focus on trends, some news, some a smattering of publishing ephemera, and some a mix of all of the above. But few websites are dedicated to providing the industry with the reality check it needs. Jenn Baker and Bev Rivero started Minorities in Publishing as a blog and podcast series to get the conversation really started, and to keep itmoving, regarding the lack of minorities on publishing. The podcast is available for free on their Tumblr, and you can also find […]

Event Recap: Happy Birthday, Margaret Atwood at 92Y

“Fewer than ten, but more than six,” is how many 75th birthday party events Margaret Atwood has had in the last few months.  The event at 92Y was one of the last and featured speeches from The Night Circus author Erin Morgenstern, author and Terrible Minds blogger Chuck Wendig, Magicians Trilogy author Lev Grossman, and surprise guest The Ocean at the End of the Lane author Neil Gaiman. Margaret Atwood, whose birthday is actually November 18th, is one of the literary staples of the publishing world and will probably remain […]