Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Edelweiss, Edelweiss, Every Morning You Greet Me

While I titled this post with the Sound of Music song in mind, the purpose of it is to introduce you to a different Edelweiss than the song or the flower that inspired it. The Edelweiss we care about in the publishing world is a magical (read: free) online catalog that I only found out about a week ago, despite interning and working in publishing for the past two plus years. Shame on me. According to the website, Edelweiss “allows reps, publicists, or other authorized persons in a publishing house […]

NYC Bookternet IRL: Brooklyn Book Festival

On Sunday, my roommate Katie and I went to the 9th Annual Brooklyn Book Festival, which was our first book festival ever. We knew there was no way I’d be able to do everything on my to-do list, but also we knew I’d have to give it my best shot. The numbers weren’t on our side, a fact that I blame largely on the deficiencies of time travel research. We had 8 hours – minus breaks for the bathroom, coffee, and food – to visit approximately 930 booths and attend […]

A Beginner’s Guide to Literary Events

It’s hard out there for a newcomer to the world of literary events, even when you’re in publishing. As a continuation to our Beginner’s Guides, we’re here to help you figure out how to spend your evenings and weekends at cool, bookish events. Fire up your keyboard for a follow fest on Twitter, Facebook, Tumblr, and/or email lists to stay in the know. (Unfortunately, this is list is pretty exclusive to New York City when it comes to specifics, but if you’ve got favorite literary hot spots that you want […]

A Beginner’s Guide to Industry Newsletters

When you’re trying to break into publishing or first starting out, there’s a lot to learn and a lot of places to learn it from.  Below is a list of  industry newsletters that we think are helpful to subscribe to and hope you do too. 1. Publishers Lunch – Publishers Lunch comes from the same people who bring us Publishers Marketplace.  The newsletters from this site will include the most recent deals posted on Marketplace, a job board, job moves, and “Today’s Lunch,” which is usually a good source of industry news […]

Somewhat Qualified Advice: Things to Avoid in a Job Application

Here at Market Partners International/Publishing Trends, we recently hired an Editorial Assistant / Office Manager. That, of course, meant an outpouring of applications from very talented, impressive people looking to get into publishing. The application process was classic, to submit a cover letter and resume. I’ve rounded up a few of the most common things that I encountered during the search process that hindered an application instead of helping it in the case of this particular job search. Before we begin, I’d like that make it abundantly clear that I am […]

Branding by Video

Editor’s note: This post also appears on our host site, Publishing Trends.  It turns out Simon & Schuster, who has been gaining press attention with the release of its “Behind the Book” video series, isn’t the only publishing company that’s been building its video cache. We’ve decided to gather a few together for viewing. Here’s a little background in case you missed it: S&S uploaded 5 videos of book editors giving details on how certain titles came to be as a start to their series last week. S&S Executive VP and Chief […]

Life in Christian Publishing

Where I come from, everyone recognizes the big names in Christian publishing. By the age of eleven, I could differentiate between companies based on the logos that filled my church library, and by seventeen, I knew which of those logos I wanted on my future business card. I have a stack of those business cards now, that familiar logo embossed proudly next to my name. While I’m no longer starstruck by my childish perception of my company, I do have the opportunity to work on content in which I deeply […]

Survey results: Where Do Publishing Professionals Get Their Books?

Editor’s note: This post can also be found on our parent site, Publishing Trends. Codex’s recent reader poll shows that the Amazon-Hachette contract negotiations may be having an impact on the way the average consumer purchases books. According to Codex, 39% of their respondents are aware of the ongoing negotiations between Amazon and Hachette, and there has been a decline in consumers buying books from Amazon at a rate of 7.5%. Since publishing professionals are not quite the average book consumer, Publishing Trends conducted a quick, informal survey on where publishing professionals get their books […]

Survey: Where Do You Get Your Books?

At Market Partners International, we get books mailed to us from friends in the industry, we have holds at the library, and attend book events, and buy signed copies. We just love to read. If you work in publishing, we’re willing to make an assumption that you like to read, too. You’ve probably got a to-read pile that’s up to your ceiling, or an ereader that’s almost maxed out on space. Or both!  But where do your books come from? If you work in the publishing industry, we invite you to […]

Book Jobs Not by the Book: Alana Heiss, Partnerships and Content at Oyster

Alana Heiss works on Partnerships & Content at Oyster in New York. After studying literature and philosophy at NYU, she oversaw sales and marketing into Europe for HarperCollins, then moved on to Taschen to manage sales across the east coast of the US. She’s been at Oyster since the app launched in September 2013.  Editor’s note: This interview was conducted via Derris, the PR company Oyster employs for their public relations. ***** What was your first exposure to the book business and what were the most important things you gained […]