Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Dress for Publishing Success: Ladies Edition

Let me start by saying that I am by no means a fashion expert or publishing industry dress code guru. In fact, when I sat down to write this article, I dug through my closet and noticed that I have a penchant toward sundresses, cat sweaters, and animal print blouses. Zooey Deschanel is probably my spirit animal and I look like a librarian or a Sunday school teacher on most days. So, I guess I’d be more suited to write an article titled “How to Dress like a Librarian,” but […]

Columbia Publishing Course 2015 Super-Grad

Editor’s note: This article was originally posted on our parent site, Publishing Trends. It’s that time again! This year’s Columbia Publishing Course (formerly the Radcliffe Publishing Course) Graduates are an impressive bunch. As is our yearly tradition, we’ve culled the most remarkable and curious tidbits from the students’ biography to create one supernaturally talented candidate. With the exception of some connecting phrases, the words are the students’ own. *** This year’s Typical Columbia Publishing Course Grad, let’s call her Genevieve, was born an accidental Canadian on her sister’s seventh birthday. She was named […]

The Beginner’s Guide to Publishers Beyond the Big 5: Adult Fiction Publishers You Might Not Know

Often in publishing, those who are new to the industry are only familiar with the Big 5 publishing houses. It’s important to get to know the medium- and smaller-sized houses as well, especially if you’re looking for your first job in the industry. The Beginner’s Guide to Publishers Beyond the Big 5 is a list of a few adult fiction publishers that might be less familiar to you. The publisher/owner is either the parent company or parent publishing house. The imprints listed are only the fiction imprints within that parent company.  The […]

Technology and the Travel Guide

Editor’s note: This article was originally posted on our parent site, Publishing Trends. Not so long ago, one of the first steps to planning an upcoming trip was to go to the bookstore. Once the future traveler picked out where they wanted to go, travel guides helped them research and plan their trip. As with many things in publishing, the internet changed that. With the proliferation of websites like Yelp, TripAdvisor, and other free-to-access review-based sites, consumers seemed to feel less and less inclined to buy books to help guide their […]

Not New York: Book Business and Culture in Toronto, Canada

Those of us living in Toronto are a lucky bunch. Torontonians have access to one of the best library systems in the country, are fortunate enough to be surrounded by a great selection of independent bookstores we can support, and live in a city home to some of the nation’s most celebrated authors. Toronto also houses the offices of numerous publishers, including HarperCollins Canada, Penguin Random House Canada, House of Anansi, Simon and Schuster Canada, Hachette Canada, Kobo, Harlequin (one of several principal offices), and University of Toronto Press, as […]

Reading Together, Online: A BEA Panel Recap

One of my favorite panels at Book Expo America this year was Word of Mouth Gone Digital: Digital Communities of Readers. The moderator was Literary Agent Ginger Clark from Curtis Brown, Ltd, and the panelists were Ashleigh Gardner, Head of Content at Wattpad, Rachel Fershleiser, Literary Outreach Coordinator at Tumblr, Emily Hughes, Editor of Suvudu, and Heather Waters, Editor in Chief and founder of Heroes and Heartbreakers. The success of these sites tells one story that publishers and writers alike should heed: readers just want to find and connect with […]

We Need Diverse Books, One Year Later

One year ago, We Need Diverse Books (WNDB) started with a hashtag. The hashtag, which later became the nonprofit’s name, was part of a tweet exchange about the lack of diversity at last year’s BookCon. Last Friday, one year later, I was able to attend the We Need Diverse Books panel at Book Expo America. It celebrated its anniversary by hosting three panels at the very event they originally protested: one panel during the third day of BEA and one on each day of BookCon. The panelists on Friday included WNDB President […]

We Love You, Mary Norris, Between You & Me: Confessions of a Comma Queen by Mary Norris, A Trendsetter Roundtable

When Publishing Trendsetter found out that Mary Norris had a book coming out, we just knew we had to get it for our roundtable series. Her book, titled Between You & Me: Confessions of a Comma Queen (W. W. Norton, 2015), covers Norris’ rise through the ranks at The New Yorker, how to use dashes correctly, and many other grammatical conundrums that keep writers awake at night. Norris is a copy editor at The New Yorker; she is also the star of a series of videos called “Comma Queen.” Samantha, […]

BEA Basics for 2015

It’s spring. It’s May. It’s BEA! BookExpo America, the annual trade fair for the North American book industry, is coming once again to the Javits Center in New York City. Running from May 27 to May 29, BEA 2015 promises three busy days full of exchange, expertise, and excitement. Two big changes set this year’s BEA apart. First, the exhibit hall is opening on the same day as the conference. This “compact” scheduling should prove more convenient for attendees, event director Steve Rosato explained to Publishers Weekly. Second, BookCon has […]

For What It’s Worth: Fixed Book Price in Foreign Book Markets

Earlier this year, France made publishing news headlines when its court ruled ebook subscription services like Kindle Unlimited illegal. The law cited was the Lang Law, which gives publishers the exclusive right to set the price of a book. Retailers are not allowed to discount more than 5 percent from this set price. You may be thinking, A measly 5 percent? Here in the United States, we’re used to seeing 50 percent or more slashed off our books. Price fixing in general is regarded as suspect and is, in fact, […]