Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Trendsetter at the 2017 One Story Debutante Ball

The One Story Debutante Ball is one of the most eagerly-anticipated literary parties in New York. This year’s edition was held on the evening of May 12 at Brooklyn’s Roulette Intermedium, a space friendly to cultural events like this one – though there really isn’t anything else quite like this one. True to its name, the literary journal One Story publishes one piece at a time, sent out to subscribers every few weeks in small, handsomely-printed booklets. A given writer can only ever appear once. The journal recently celebrated its fifteenth anniversary, […]

Keeping It On Campus: University Presses in America

There’s life in publishing outside the Big Five – in fact, university presses have been leading the bookish charge for centuries. Unclear on what kind of work these presses do? Interested in getting involved? We’ve put together an overview to get you up to speed. A Brief History In Colonial and Early America, colleges retained their own printers in order to produce catalogs, scholarly publications, and ceremonial materials. The moniker “University Press” was first used at Harvard in 1802, but the university press as we now know it – a […]

Inkluded: Making Space in the Industry for Everyone

Over the last few years, American art and pop culture has begun to focus on diversity in a serious way. This is particularly true of publishing: our industry celebrates free expression but is still predominantly white in both workforce and output. Inkluded is one of a few organizations aiming to change that. While it’s true that publishers have begun to have a difficult conversation about how to move forward, some people are frustrated that not a lot of action has been taken. This frustration brought together Inkluded’s founding members: Michael Mejias […]

Word by Word: The Secret Life of Dictionaries: A Trendsetter Roundtable

The dictionary is one of those funny things that almost everyone has, but doesn’t necessarily use very often, or even think about. Well, there are people that do think about the dictionary very often, like those who have to write it. That’s where Kory Stamper comes in. Stamper is a lexicographer for Merriam-Webster. She writes and edits the dictionary along with her colleagues. As fans of the Merriam-Webster Twitter account and videos (of which Stamper is often the star), we were very excited to hear that there was a book […]

Boom! Pow! Ka-Ching!: Sales of Digital Comics and Graphic Novels

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Comics and graphic novels have been having a good run lately. Comichron and ICv2 – respectively, a database and journal covering the industry – estimate that, in 2015, total domestic sales reached a record of $1.03 billion. In their joint report, they note that in 2015, print sales accounted for a staggering $940 million, with about $535 million coming from graphic novels and $405 million from comic books; compare to 2000, when […]

Turning the Virtual Page: Virtual Reality and Traditional Publishing

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * When we first got Google’s virtual reality headset at my house, called the Google Daydream, I can’t say I was too excited. But then I tried it. I downloaded BBC’s The Turning Forest, grabbed the controller, and put on the headset. A man who sounded vaguely like Martin Freeman narrated a fairytale-like story that took place in a beautiful digital forest. The short tale is complete with a fantastical beast, an interactive […]

Poetry, Prose, and Politics: Trendsetter at AWP 2017

No matter where it was held, the fiftieth annual AWP Conference & Bookfair was bound to be memorable: all golden anniversaries are. However, this year’s festivities happened to take place in Washington, DC, a mere three weeks after Inauguration Day. Conference dates and locations are chosen years in advance, but it felt right to be there – and truly, politics and protest were at the heart of the event. The conference was held at both the Walter E. Washington Convention Center and Marriott Marquis, only about a mile from the […]

The Beginner’s Guide to Comics Publishers

The Big 5 publishing houses are probably familiar to a newcomer to the industry, but they don’t publish everything: for comics and graphic novels, there’s a whole other set of heavyweights. Whether or not you’re a genre fan, it’s important to get to know these players. This edition of the Beginner’s Guide to Publishers Beyond the Big 5 is a list of the top earners in the comics market, plus a few other houses might be less familiar to you. Marvel and DC are very recognizable names, with a combined 70% share of the market […]

Top 5 Publishing News Stories 1/23-1/27

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Roxane Gay pulled her forthcoming book in protest of Milo Yiannopoulos‘s deal with Simon & Schuster. The New York Times will no longer give comics their own bestseller list, and explained why. Sales of 1984 are up after Kellyanne Conway used the phrase “alternative facts” on television. Amazon expanded […]

Top 5 Publishing News Stories 1/16-1/20

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Pearson is going to sell off their 47% stake in Penguin.  Several major publishers and author estates filed a suit against a Swedish author writing “sequels” to popular classic novels. Some authors have filed a class action lawsuit against All Romance eBooks over unpaid royalties.  Several […]