Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Internview: “Before” with Moè Nakayama

We’re thrilled to welcome Moè Nakayama as this season’s Publishing Trendsetter and Market Partners International intern. In continuing our tradition of interviewing our intern in the first couple of weeks of the internship, we hope to provide some insight from an upcoming book professional on what they would like to learn to aid their future success in the publishing industry. Read more about Moè on the About page, and keep an eye out for her contributions over the next few months. Trendsetter: What aspects of Publishing Trends and MPI interest you most as you enter […]

Listen Up! The Audiobook Revolution

Editor’s note: This was originally posted on our parent site, Publishing Trends. With audiobook sales numbers on the rise over the past two years, retailers have been searching for new ways to appeal to wider audiences. So far, the most common trends have been straight-to-audio publications, library digital downloads, abridged audiobooks, and an increase in subscription services.  However, speculation has begun to spread as to whether publishers should repackage audiobooks to be more similar to podcasts, given the format’s latest successes. At the end of November, Audible published The Starling […]

Second Annual The Best of the End of the Year “Best of” Lists of 2014

As soon as December 1st rolls around, “best of the year” lists start flooding the internet. And just like you, our favorite best of lists are the ones about books, bookstores, next year’s books, book trends, and well, anything about books and reading. For the second year in a row, we’ve compiled what we think are the best best of lists for 2014. You’ll recognize a few of the best of series from last year’s post, but they’re new for this year. Kick back, relax, and prepare yourself for the […]

Keeping the Conversation Going: Minorities in Publishing Podcast

Unsurprisingly, the internet is home to lots of publishing blogs. Some focus on trends, some news, some a smattering of publishing ephemera, and some a mix of all of the above. But few websites are dedicated to providing the industry with the reality check it needs. Jenn Baker and Bev Rivero started Minorities in Publishing as a blog and podcast series to get the conversation really started, and to keep itmoving, regarding the lack of minorities on publishing. The podcast is available for free on their Tumblr, and you can also find […]

Event Recap: Happy Birthday, Margaret Atwood at 92Y

“Fewer than ten, but more than six,” is how many 75th birthday party events Margaret Atwood has had in the last few months.  The event at 92Y was one of the last and featured speeches from The Night Circus author Erin Morgenstern, author and Terrible Minds blogger Chuck Wendig, Magicians Trilogy author Lev Grossman, and surprise guest The Ocean at the End of the Lane author Neil Gaiman. Margaret Atwood, whose birthday is actually November 18th, is one of the literary staples of the publishing world and will probably remain […]

Fanfiction and Fandoms: A Primer, A History

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * The Magicians Trilogy author Lev Grossman in his 2011 Time article summarized the mentality surrounding fanfiction in mainstream culture as “what literature might look like if it were reinvented from scratch after a nuclear apocalypse by a band of brilliant pop-culture junkies trapped in a sealed bunker.” Now don’t get Grossman wrong—he is pro-fanfiction, but he also acknowledges that to outsiders, it’s an odd world of what some might call extremists. Despite […]

Top 5 Publishing News Stories 10/27-10/31

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Sony is developing a new DRM that would allow the sale of used ebooks. Doubleday and Vintage Books announced the launch of a new imprint with movie company Blumhouse Productions. Here are the highlights from Literary Agent Andrew Wylie’s keynote address at the International Festival of […]

“Will Amazon Lead Us to the Golden Age of Books?”: A Panel Event

What do you get when you put an author, an executive editor, a bookstore owner, and a radio host into a room together and ask them about Amazon’s influence on the book publishing industry?  Hosts New America Foundation NYC and Slate’s Future Tense gave people a chance to find out last night with the “Will Amazon Lead Us to the Golden Age of Books?” panel event. The panelists dove right into discussing Amazon’s influence on the book industry and its even larger influence on getting everyone involved in discussing the book […]

Adventures in Grown Up Reads for Young Adults

Editor’s note: This post was also featured on our parent site, Publishing Trends. When someone says “YA” the assumption is he or she is referring to YA fiction. It might be time to retire that assumption. There’s a new(ish) YA in town: young adult nonfiction adaptations. This is a genre of young adult books adapted from books written for an adult audience. We’re certainly not the first to notice this phenomenon, The New York Times, The Awl, and Stacked Books have all covered it. But the question remains, why is […]

Digital, Digital, Get Down: Insights from Attending the YPG Digital: Innovative Imprints Panel

“Who here works specifically in a digital area of publishing?” panel moderator Carly Hoogendyk’s question was met with a smattering of raised hands in the crowded Random House conference room. “Who doesn’t deal with digital properties?” About the same number of people raised their hands, a number nowhere close to the majority of young publishing employees gathered on Wednesday, October 23rd for the YPG Digital: Innovative Imprints panel hosted by Young to Publishing Group . The answers were indicative of how many young publishing employees work in a sector of traditional publishing […]