Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

A Beginner’s Guide to Literary Podcasts

There are so many ways to love books that have nothing to do with reading. And even when you can’t be reading, you can still celebrate your love of books by listening to people talk about books. I asked the bookternet what their favorite literary podcasts are, and boy did they deliver. There are a lot of them out there, so here’s a simple list to get you started on the best bookish programming that isn’t a book. We’ll start with some well-loved literary podcasts. These are well-known, and give […]

Vertical Horizons: Online Courses

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * In 2013, Magnolia Media Network (formerly Future of Ink) listed online courses among its top ten digital publishing trends. That same year, the Independent Book Publishers Association mentioned Massive Open Online Courses (MOOCs) in its Independent magazine as a rapidly growing industry. The article went on to suggest that publishers embracing online education were likely to see less disruption in their textbook sales. And then again in 2014, Digital Book World’s Ten Bold Predictions […]

A Beginner’s Guide to ISBN, Part 1: An Overview

ISBNs are important to a book’s identity for many reasons, but most importantly because they give ownership to the book’s author. Additionally, ISBN contributes to a book’s identity is by giving it a unique number for distributors and bookstores to keep inventory, to differentiate between similar editions, and to provide data for market analysis. Still not quite sure what an ISBN is? Here’s some background. As some of you might remember from your grade school’s library classes, ISBN stands for International Standard Book Number and is composed of the thirteen […]

Dress for Publishing Success: Men’s Edition

Editor’s note: This is the second post in our two-part series of what to wear at your publishing job. Here’s the ladies edition. I have the kind of parents who insisted I always, always wear a dress shirt, slacks, and nice shoes for everything. School pictures, choir performances, church, family gatherings—you name the occasion and I was most likely over dressed. But while I wasn’t always a fan of button-down shirts and dress pants—mostly because I was certain I looked like the biggest nerd possible—I’m rather glad my parents forced […]

A Trendsetter Roundtable: Muse by Jonathan Galassi

American publishing has a lot of history. There are stories of “the greats” who started started the big publishers and bookstores. There are tales of editing beloved authors. There’s also gossip. Muse, by Jonthan Galassi (Knopf, 2015), hits on all of these important points in publishing’s history in his fictional book about a young editor rising through the ranks in New York City publishing. Galassi approaches this topic from experience, he’s the publisher of Farrar, Straus & Giroux, and a published poet. So he’s seen the industry from both sides. Muse is […]

Dress for Publishing Success: Ladies Edition

Let me start by saying that I am by no means a fashion expert or publishing industry dress code guru. In fact, when I sat down to write this article, I dug through my closet and noticed that I have a penchant toward sundresses, cat sweaters, and animal print blouses. Zooey Deschanel is probably my spirit animal and I look like a librarian or a Sunday school teacher on most days. So, I guess I’d be more suited to write an article titled “How to Dress like a Librarian,” but […]

Columbia Publishing Course 2015 Super-Grad

Editor’s note: This article was originally posted on our parent site, Publishing Trends. It’s that time again! This year’s Columbia Publishing Course (formerly the Radcliffe Publishing Course) Graduates are an impressive bunch. As is our yearly tradition, we’ve culled the most remarkable and curious tidbits from the students’ biography to create one supernaturally talented candidate. With the exception of some connecting phrases, the words are the students’ own. *** This year’s Typical Columbia Publishing Course Grad, let’s call her Genevieve, was born an accidental Canadian on her sister’s seventh birthday. She was named […]

The Beginner’s Guide to Publishers Beyond the Big 5: Adult Fiction Publishers You Might Not Know

Often in publishing, those who are new to the industry are only familiar with the Big 5 publishing houses. It’s important to get to know the medium- and smaller-sized houses as well, especially if you’re looking for your first job in the industry. The Beginner’s Guide to Publishers Beyond the Big 5 is a list of a few adult fiction publishers that might be less familiar to you. The publisher/owner is either the parent company or parent publishing house. The imprints listed are only the fiction imprints within that parent company.  The […]

Technology and the Travel Guide

Editor’s note: This article was originally posted on our parent site, Publishing Trends. Not so long ago, one of the first steps to planning an upcoming trip was to go to the bookstore. Once the future traveler picked out where they wanted to go, travel guides helped them research and plan their trip. As with many things in publishing, the internet changed that. With the proliferation of websites like Yelp, TripAdvisor, and other free-to-access review-based sites, consumers seemed to feel less and less inclined to buy books to help guide their […]