Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

Book Jobs Not by the Book: Swapna Krishna, Managing Editor of Panels.net

Swapna Krishna is the Managing Editor of Panels.net and a Contributing Editor at Book Riot. She lives in Washington, DC. What was your first exposure to the book business and what were the most important things you gained from it? I started my book blog (now almost defunct, but not quite dead!) in 2008, when publishers were scrambling to get coverage for books. The book review sections in print newspapers were closing, and publishers were starting to take notice of the growing influence of book bloggers. Basically, it’s a right […]

Amazon and the Terrible, Horrible, No Good, Very Bad Year Abroad

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * A recent article in The Telegraph calls 2015 “the year Amazon delivered on its founder’s vision.” The reporter James Titcomb explains that in 2015 Amazon grew to double its share price, finally became profitable, and is now “almost untouchable as an online retailer” due to its streamlined delivery  service. While it’s been a good year in many respects, the company has also had its share of troubles – facing government investigations, employee […]

Third Annual The Best of the End of the Year “Best of” Lists of 2015

Don’t worry, lists remained popular in 2015, and I’m willing to bet they’re not going anywhere in 2016 either. This was my third time compiling the best of the bookish best of lists. And each year I’ve done this, I’ve loudly commented to my coworker that there are too many lists this year, and I’m never going to be able to choose between them all. But the reality is, most of you reading this site, you’re book people, and you already know what a lot of the picks will be […]

The Sound and the Story: Audiobooks and Podcasts

Editor’s note: This article was originally published on our parent site, Publishing Trends. Hey, did you hear season two of Serial has started? Serial’s return was hard to miss on social media last Thursday. People were hungry to hear more of Sarah Koenig’s addictive storytelling and reporting. The keyword is “hear” — Serial, of course, is a podcast, and podcasts are growing in popularity, as are audiobooks. In publishing, trends come and go, but this love of all things audio may be indicative of a sea change. This year was […]

The Beginner’s Guide to Publishers Beyond the Big 5: Children’s Publishers You Might Not Know

Often in publishing, those who are new to the industry are only familiar with the Big 5 publishing houses. It’s important to get to know the medium- and smaller-sized houses as well, especially if you’re looking for your first job in the industry. This edition of the Beginner’s Guide to Publishers Beyond the Big 5 is a list of a few children’s publishers in the US that might be less familiar to you. You can also see our previous guide to adult fiction publishers here. The publisher/owner is either the parent company or […]

Book Jobs Not by the Book: Wei-Ling Woo, Assistant Editor & Social Media Associate at PEN American

Wei-Ling Woo is the assistant editor and social media associate at PEN American Center. Prior to PEN, she worked as an editor at the independent publisher Epigram Books in her native Singapore, where she worked on projects as disparate as translations and cookbooks, and, along with the rest of the publishing team, championed the work of local writers and artists. She received her BA in creative writing and art history from Columbia University, and is an alum of the international writers’ residency Sangam House. What was your first exposure to book business […]

The 10th Annual 5 Under 35 National Book Award Ceremony

Last night was a celebration on many counts. First, it was the National Book Foundation’s annual 5 Under 35 event, honoring 5 novelists under the age of 35 to “highlight the work of the next generation of fiction writers.” Second, it was the 5 Under 35 award’s tenth year.  Third, LeVar Burton was the host! It was a literary-studded affair, from the authors being awarded,  to the the previous 5 Under 35 winners who nominated this year’s honorees, the attendees, and even the bartender and emcee, Rosie Schaap and Ben […]

A Look Across the Pond: Breaking into Publishing in the UK

On Publishing Trendsetter, we try to tell you all kinds of stories about the many ways of getting into publishing, the many different ways one can get into publishing, and the different types of jobs one can get, and insight into publishing epicenters. It’s a fun way to spread our love of the industry! So you can imagine our delight when we discovered a publishing blog written by a young woman in the UK called Pathway to Publishing. We’ve had a great time reading her blog, and jumped at the […]

Bookselling at New York Comic Con

When my friend asked if I could be a bookseller at New York Comic Con I said yes before even looking at my calendar. Selling books! At Comic Con! There was no way I was going to miss it. I haven’t been a proper bookseller in a few years, and I’ve never been to ComicCon, but I was excited even though I had no idea what to expect. Here’s what I saw: Comic Con is a great place for book nerds. Obviously Comic Con has moved way beyond just comic […]