Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Books Abroad: Australian Publishing and Book Business in Melbourne

  We inaugurate “Books Abroad”, our international version of “Not New York”, with a post from Kate McKenzie on her hometown, Melbourne, Australia. Just as we want to widen horizons and make connections beyond “NYCentric” book business in the US, we also want to explore other publishing hubs around the world. Shannon will continue her explorations, and we’ll also welcome profiles from other guest contributors. Like any travelers, we’re on the hunt for communities small and large, landmarks and little-known treasures. All aboard for Books Abroad! **** I’ve lived in ... Read more

Not New York: Book Business and Publishers in Boston

Well, readers, we have finally come to the end of our cross-country perambulation of the nation’s publishing powerhouses that are not New York. To conclude our journey, we take you to Boston, a city which has recently shown us its mettle by pulling together in the face of tragedy. Boston is a city with a lot to be proud of—its history, its universities, its sports teams, and, of course, its book culture. It’s best to start with Bookbuilders of Boston, a non-profit with an aim to bring together people from ... Read more

4 Days in Literary Heaven: A First-Timer’s BEA 2013 Recap

Marnise was Publishing Trendsetter’s Spring 2013 intern, and kindly agreed to come to New York City for the week of BEA 2013 and give us her take on the whole thing. She currently works as a publicist for Entangled, and can be followed on her various adventures at @marnisetucker.  Last week I was lucky enough to attend the biggest book convention in the United States. For 4 wonderful days I was amongst the fabulous book professionals and lovers attending BookExpo America. Never having attended a convention of this magnitude, I ... Read more

Design Candy: Celebrity Bookshelves

Warning: this article may result in extreme jealousy. Hover your cursor over the images to read about Siobhan’s picks for trendsetting home libraries of the rich and famous.

5 Things I Wish I’d Known Before My First BEA

This post was originally published on May 31, 2012. It’s that time of year again: time to just avoid destroying your computer (and perhaps a window) out of frustration with the BEA website; time to deliberate over which of your comfy shoes you look most professional in; time to save up so you might just be able to afford one Javits-priced coffee. Well, for some of us it’s that time “again,” for others, it’s the very first time. This year will be my own second BookExpo America; but here’s some “first-timer ... Read more

Not New York: Book Business & Publishers in Nashville

We’re moving back east and heading down south to the vibrant city of Nashville, Tennessee, namesake of the popular TV show, home to a famously large music scene, and, of course, to publishing. Specifically, Nashville is known for hosting a number of religious publishing houses. Best-known, perhaps, are Thomas Nelson and Zondervan, both of which are now owned by HarperCollins and which, together, comprise HarperCollins Christian. Thomas Nelson is the world’s largest Christian publisher and is known in the larger market for New York Times bestseller Heaven is for Real ... Read more

Design Candy: 20th Century Polish Books

We’re thrilled to welcome Siobhan Gallagher‘s eye for design to Trendsetter. Here’s what she’s cooked up for us this month: I’m really excited to be able to contribute to Design Candy, and I’m starting it off by sharing one of my favorite design categories: Polish book covers. I recently got into Polish poster and book design after seeing an exhibition on The Brothers Quay at MoMA last summer that featured some Polish Surrealism, which I’d never seen before. It opened my eyes to the kind of graphic design that’s been ... Read more

What is the Long Tail of Publishing?

If you were to graph a retail environment where a large number of different items are sold in relatively small quantities each, you’d get something like this:   See the “long tail” tapering off to the right? In bookselling, a profitable industry has grown from the availability of so many unique titles. All these titles are represented on the right side of the graph: the realm of self-publishing, print-on-demand, backlists, zines, and niche-interest blogs. If you’ve been in book business for fewer than 10 years, a Long Tail-driven business is ... Read more

Not New York: Book-Biz & Publishers in San Francisco

The final stop on our trip out west (by way of the Twin Cities…because direct routes are boring) is San Francisco. Again, I have to preface an article by shamefully admitting that I have never physically been to this week’s destination. Of course, there’s what I know about San Francisco from popular culture: cable cars, hippies, a large bridge… And while those things do lend their local color to any good Bay Area-experience, the city has far more to offer. A thriving publishing industry, for instance. Personally, perhaps because of ... Read more

Academic Publishing on Film: A Conversation with Mary Rose Synek

Given Publishing Trendsetter’s mild fixation on the under-explored corners of book business, I was immediately intrigued when I heard about Mary Rose Synek. She’s an actor and filmmaker who’s worked on a variety of productions and projects, and is currently the Director of the Writing Institute at Armory College Prep. But the project that piqued my curiosity is her series of five short documentaries developed over the last five years. Her subject: behind the scenes of professional and scholarly publishing. I spoke to Mary Rose Synek a few days after ... Read more