Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

The YA Formula for Female Protagonists

When you think of Young Adult Literature, what pops into your head? Every Jesse Green book? Cheesy first love stories? Sad first love stories? Twilight? Over the last decade YA has evolved. You don’t see many books like Sweet Valley High anymore or Gossip Girl—two book series based off a pair of perfect blonde rich girls. Instead we’re seeing more diversity, both ethnically and politically. If a character is LGBTQ, their sexuality doesn’t have to be the plot, as author Bill Konigsberg describes in his blog. But even though YA […]

Top 5 Publishing News Stories 3/12-3/16

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. The longlist for the 2018 Man Booker International Prize is out. Judges for the 2018 National Book Awards have been announced. Physicist and author Stephen Hawking died this week.  Following sexual harassment allegations, Sherman Alexie declined the Carnegie Medal. New books are forthcoming from Malala […]

Book Jobs Not by the Book: Lena Valencia, Managing Editor at One Story

Lena Valencia is the managing editor of One Story. She has held positions at A Public Space and BOMB Magazine, and for three years hosted the HiFi Reading Series in Manhattan. Her writing has appeared in Joyland, BOMB, The Masters Review, and elsewhere. She received her MFA in Fiction from The New School. You can find her on Twitter at @lenavee. What was your first exposure to book business and what were the most important things you gained from it? I worked at the independent bookstore Powerhouse Arena for four years, first as an events coordinator and […]

Fifth Annual Best of the Best of 2017 Lists

It’s the end of the year, and the internet is ablaze with opinions. Many of them are bad, but the ones about books are good. Here at Trendsetter, we have a tradition of compiling these hot, and not-so-hot, takes into our own annual retrospective. So let’s take a look at the year that was the best way we know how: by tallying up all the reading we have left to do. Best list of books by black authors. Best list of books by Latinx authors. Best list of books you […]

The Beginner’s Guide to Subscription Boxes

If you’ve checked the mail lately, you know that subscription boxes are a booming business. Industries from clothing to cosmetics to home cooking have been experimenting with the format since the 2010 launch of Birchbox. This isn’t new territory for publishing, which got into the subscription game in 1926 with the Book of the Month Club (still alive and thriving), but the present surge in popularity has inspired scores of booksellers, book lovers, and book publishers to flex their entrepreneurial muscles in new ways. A typical book box is released […]

Top 5 Publishing News Stories 10/9-10/13

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Hachette has shut down Weinstein Books in the wake of the allegations against Harvey Weinstein. Writers Jesmyn Ward and Viet Thanh Nguyen were among this year’s MacArthur Fellowship winners.  Ticket sales at this year’s New York ComicCon hit a record high.  This year’s Frankfurt Book […]

How We Got Into Publishing: Survey Results

Sometimes I think folks outside the industry must think there’s some secret trick to break into publishing. In a way, it makes sense. It’s a global business that’s got its American heart in New York City, like some other industries that people and Hollywood movies often laud: fashion, theatre, magazines, and so on. That must be why we all get asked how we got started, or if we could let a friend of a friend pick our brain over a drink or coffee. So at the beginning of the summer, […]

Focus On: Feminist, LGBT, and Black-Owned Bookstores

In the months since the election, a number of bookstores have taken up the activist banner – but they’re far from the first to do so. In fact, booksellers have been doing social justice work for a long time. The 20th century in America saw a boom in stores dedicated to fulfilling and celebrating long-marginalized populations, and the work continues today. So we’ve put together a brief overview of feminist, LGBT, and black-owned bookstores to help you dive into the world of activist bookselling. As the slogan goes, the personal is […]

Romance as Resistance in 2017

It used to be I’d read one romance novel a year for my feminist book club. We started this  as a way to cleanse our palates after a particularly harrowing read, and then became a fun February tradition, a way to ease back into our monthly meetings after having a holiday break to read our January selection. This year, after our yearly romance read, I wanted more. I started buying discounted romance ebooks, checking them out from the library, and scouring Goodreads for suggestions on what else to read. I […]

Trendsetter at BookExpo 2017, Day 1

This year saw the return of BookExpo – now minus the “America” – to New York City from Chicago. It was also my first time at the show, although I’m not new to conferences and conventions: I’ve been going to AWP and BookCon for the last few years. But those are geared to writers and readers, respectively, and as someone relatively new to the industry, I was excited to see how publishers get down. So on Thursday, I headed over to the Javits Center with a notebook, a phone charger, […]