Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

A Beginner’s Guide to ISBN, Part 1: An Overview

ISBNs are important to a book’s identity for many reasons, but most importantly because they give ownership to the book’s author. Additionally, ISBN contributes to a book’s identity is by giving it a unique number for distributors and bookstores to keep inventory, to differentiate between similar editions, and to provide data for market analysis. Still not quite sure what an ISBN is? Here’s some background. As some of you might remember from your grade school’s library classes, ISBN stands for International Standard Book Number and is composed of the thirteen […]

Dress for Publishing Success: Men’s Edition

Editor’s note: This is the second post in our two-part series of what to wear at your publishing job. Here’s the ladies edition. I have the kind of parents who insisted I always, always wear a dress shirt, slacks, and nice shoes for everything. School pictures, choir performances, church, family gatherings—you name the occasion and I was most likely over dressed. But while I wasn’t always a fan of button-down shirts and dress pants—mostly because I was certain I looked like the biggest nerd possible—I’m rather glad my parents forced […]

A Trendsetter Roundtable: Muse by Jonathan Galassi

American publishing has a lot of history. There are stories of “the greats” who started started the big publishers and bookstores. There are tales of editing beloved authors. There’s also gossip. Muse, by Jonthan Galassi (Knopf, 2015), hits on all of these important points in publishing’s history in his fictional book about a young editor rising through the ranks in New York City publishing. Galassi approaches this topic from experience, he’s the publisher of Farrar, Straus & Giroux, and a published poet. So he’s seen the industry from both sides. Muse is […]

Dress for Publishing Success: Ladies Edition

Let me start by saying that I am by no means a fashion expert or publishing industry dress code guru. In fact, when I sat down to write this article, I dug through my closet and noticed that I have a penchant toward sundresses, cat sweaters, and animal print blouses. Zooey Deschanel is probably my spirit animal and I look like a librarian or a Sunday school teacher on most days. So, I guess I’d be more suited to write an article titled “How to Dress like a Librarian,” but […]

Columbia Publishing Course 2015 Super-Grad

Editor’s note: This article was originally posted on our parent site, Publishing Trends. It’s that time again! This year’s Columbia Publishing Course (formerly the Radcliffe Publishing Course) Graduates are an impressive bunch. As is our yearly tradition, we’ve culled the most remarkable and curious tidbits from the students’ biography to create one supernaturally talented candidate. With the exception of some connecting phrases, the words are the students’ own. *** This year’s Typical Columbia Publishing Course Grad, let’s call her Genevieve, was born an accidental Canadian on her sister’s seventh birthday. She was named […]

The Beginner’s Guide to Publishers Beyond the Big 5: Adult Fiction Publishers You Might Not Know

Often in publishing, those who are new to the industry are only familiar with the Big 5 publishing houses. It’s important to get to know the medium- and smaller-sized houses as well, especially if you’re looking for your first job in the industry. The Beginner’s Guide to Publishers Beyond the Big 5 is a list of a few adult fiction publishers that might be less familiar to you. The publisher/owner is either the parent company or parent publishing house. The imprints listed are only the fiction imprints within that parent company.  The […]

Technology and the Travel Guide

Editor’s note: This article was originally posted on our parent site, Publishing Trends. Not so long ago, one of the first steps to planning an upcoming trip was to go to the bookstore. Once the future traveler picked out where they wanted to go, travel guides helped them research and plan their trip. As with many things in publishing, the internet changed that. With the proliferation of websites like Yelp, TripAdvisor, and other free-to-access review-based sites, consumers seemed to feel less and less inclined to buy books to help guide their […]

Not New York: Book Business and Culture in Toronto, Canada

Those of us living in Toronto are a lucky bunch. Torontonians have access to one of the best library systems in the country, are fortunate enough to be surrounded by a great selection of independent bookstores we can support, and live in a city home to some of the nation’s most celebrated authors. Toronto also houses the offices of numerous publishers, including HarperCollins Canada, Penguin Random House Canada, House of Anansi, Simon and Schuster Canada, Hachette Canada, Kobo, Harlequin (one of several principal offices), and University of Toronto Press, as […]

Reading Together, Online: A BEA Panel Recap

One of my favorite panels at Book Expo America this year was Word of Mouth Gone Digital: Digital Communities of Readers. The moderator was Literary Agent Ginger Clark from Curtis Brown, Ltd, and the panelists were Ashleigh Gardner, Head of Content at Wattpad, Rachel Fershleiser, Literary Outreach Coordinator at Tumblr, Emily Hughes, Editor of Suvudu, and Heather Waters, Editor in Chief and founder of Heroes and Heartbreakers. The success of these sites tells one story that publishers and writers alike should heed: readers just want to find and connect with […]

We Need Diverse Books, One Year Later

One year ago, We Need Diverse Books (WNDB) started with a hashtag. The hashtag, which later became the nonprofit’s name, was part of a tweet exchange about the lack of diversity at last year’s BookCon. Last Friday, one year later, I was able to attend the We Need Diverse Books panel at Book Expo America. It celebrated its anniversary by hosting three panels at the very event they originally protested: one panel during the third day of BEA and one on each day of BookCon. The panelists on Friday included WNDB President […]