Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Book Jobs Not by the Book: Joel W. Coggins, Design & Production Editor at the University of Pittsburgh Press

Joel W. Coggins is the Design & Production Editor at the University of Pittsburgh Press, where he has worked since 2010. He was awarded an AAUP Mellon Residency Grant to visit the Design & Production Department at Columbia University Press in 2016. The only thing he seeks out more eagerly than bookstores while traveling is a good doughnut shop.   What was your first exposure to book business and what were the most important things you gained from it? Somewhat typically, I worked on my high school’s literary magazine, which, […]

What Brexit Means for the Publishing Industry

General Response Citizens of the world were shocked when the United Kingdom voted to leave the European Union on Thursday, June 23rd . Many have likened the scenario to one of doomsday fiction. English novelist Robert Harris wrote on Twitter, “Feel as if I’m living in a bad dystopian political thriller.” However, despite people’s shock, British feelings of separatism from the EU are not new. According to the New York Times, Britain was initially reluctant to join with its neighbors in Europe when the European Economic Community was founded in 1957. After only two years of membership, […]

A Trendsetter Farewell from Jen Donovan

Editor’s note: It is with both great excitement for Jen and sadness for me that I share this today. Last Wednesday was Jen’s last day with Trendsetter. She’s given so much energy and work behind Trendsetter, and I can’t wait to see what comes of her new chapter at St. Martin’s. After what feels like the shortest two years of my life, I’ve decided to leave Publishing Trendsetter to work as an assistant editor at St. Martin’s Press. I originally joined the Trendsetter team hoping to learn more about the publishing industry […]

Book Jobs Not by the Book: Cristina Mezuk, Publisher Content Coordinator for [email protected]

Cristina Mezuk graduated from the University of Michigan in 2005 with a Bachelors of Fine Arts. Her first publishing-related job was as a Publicity Assistant and in-house creative for an independent bookstore which hosted author readings and other events. She then worked as a Production Assistant at JSTOR, in the journal archives division on the Archival Accuracy and Completeness team. Later, she was hired as a Content Digitization Project Manager at the publisher Cengage Learning (formerly Gale), who publishes and distributes fiction and higher ed books. Currently, she is working […]

With Great Power, Comes Meh Comic Sales

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Superhero movies – and to an extent TV shows – are one of the biggest trends in entertainment of recent years.  But success on the screen doesn’t guarantee comic book sales. To better analyze the correlation, I took a look at the trade paperback sales of two comic books for two of the most popular superhero films in 2016 so far: Deadpool and Captain America: Civil War, both of which happened to […]

The Trendsetter BEA 2016 Session Wish List

We here at Publishing Trendsetter are feeling some serious FOMO about not being able to go to BEA and BookCon in Chicago this year. To make up for it, we decided to make a list of sessions we wish existed at BEA 2016. The Girl in the Title Epidemic: A panel about ending the usage of “girl” in titles to increase sales. Attention, Everyone! Publishing Will Be Okay: This session will share the best explanations to convince everyone that you know that publishing isn’t dying. In Booth Signing Session with Lin-Manuel […]

The Skinny on Temping in Publishing

Ever wondered what it’s like to work in a publishing house temporarily? One of our readers recently temped in the editorial department of one of the Big 5 publishers and answered all of our questions about her experience! How long were you a temp? I worked there for a little over three months. My role was to fill in for a SVP, Executive Editor’s assistant while her assistant filled in for a Publisher’s assistant who was on maternity leave. What were your day-to-day responsibilities? I was a temporary Editorial Assistant, […]

Full-Time Marketer, Part-Time Student: An Interview with Alaina Waagner

Sometimes, I think we all miss school a little bit. Maybe it’s having the opportunity to research something that interests you, or just having a group setting to discuss something in an academic way. Alaina Waagner actually took herself back to school after a few years off to get a masters in business all while working full time at Penguin Random House. She took the time out of her very busy schedule to tell Trendsetter what it’s really like to have a full time job and school at the same […]

Trendsetter Roundtable: What We See When We Read by Peter Mendelsund

Reading to yourself has often been described as having a movie in your head, but as Peter Mendelsund, author of What We See When We Read (Vintage, 2014) would say it’s so much more than that. Mendelsund is the associate art director of Alfred A. Knopf and art director of Pantheon Books, so he’s definitely the right person to write this book. He’s created some of what I would argue to be some of the most famous and visually striking covers in recent years. Samantha and Jennifer sat down to […]

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]