Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Book Jobs Not by the Book: Amy Gall, Program Manager at National Book Foundation

Amy Gall writes, creates, and sometimes sleeps in Brooklyn.  Her fiction and nonfiction have appeared in PANK, Joyland, The Los Angeles Review of Books, and The Lambda Literary Review, among others. She earned her MFA in creative writing from The New School and is currently a Program Manager at The National Book Foundation.   What was your first exposure to book business and what were the most important things you gained from it?   My first job out of college was working as executive assistant to Denis Kitchen.  He has several literary […]

Top 5 Publishing News Stories 4/20-4/24

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Goodreads added free audio samples to its website this week. The 2015 Pulitzer Prizes were announced. After the announcements, it was revealed that the Pulitzer Prize Board asked for an additional nomination for the fiction prize before making its decision. Two Hugo science fiction award nominees withdrew […]

Aiming for the Top: WNBA’s Women Executives in Publishing Panel

Last night, the Women’s National Book Association hosted a Women Executives in Publishing panel event and invited the Young to Publishing Group to attend.  Although the event was aimed toward giving young women advice to succeed in the publishing industry, much of the advice was pertinent to any individual interested in reaching the executive level. The panel included Harlequin’s VP of Editorial Margaret Marbury, Simon Pulse and Aladdin Books VP, Publisher Mara Anastas, Penguin Random House SVP, Director, Consumer Marketing Development Amanda Close, and HarperCollins President, Children’s Susan Katz.  It […]

Not There Yet: The New “New Adult” Genre

Genres shape our reading habits, but their exact boundaries have always eluded us. Genres are “inherently confusing and complex,” as one New Yorker article put it, and that couldn’t be more true than in the case of a new and in-the-making genre called New Adult. New Adult is a genre of fiction. It features protagonists between ages 18 and 25 (some say 26), usually in college or at their first job. New Adult picks up where Young Adult leaves off. In the words of bestselling author Cora Carmack, “Young Adult […]

A DRM Primer for a VAT World

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * The ongoing and increasingly heated debate over the use of Digital Rights Management (DRM) in digital publishing has recently received more press attention because of the EU ruling to charge VAT (value-added tax) on ebooks. For those in need of a reminder, Digital Rights Management refers to the protections  that are in place on many copyrighted digital products like video games, smartphone apps and ebooks that make illegal downloading more difficult. In […]

A True Tale of Being Published, Publishing by Gail Godwin: A Trendsetter Roundtable

Sometimes for any author, navigating the path of publishing is a little confusing. Their job is to focus on writing after all. Lucky for us, three time National Book Award finalist and bestselling author Gail Godwin wrote about her journey through the publishing process that began in 1958 when she met with a Knopf scout to try to get a story published. Godwin has seen the industry go through many phases. She’s had good editors, tricky editors, battles over titles, and fabulous book launch parties. She’s lived a long part of her life […]

Our Ebooks, Ourselves: What’s Happening with Our Ereader Data?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * In October of last year, news broke on The Digital Reader that Adobe Digital Editions was taking a significant amount of user data and sending it back to their servers. Adobe Digital Editions (ADE) is a program that allows readers to put ebooks onto their reading devices from retailers and libraries alike. The program’s terms and conditions don’t mention anything about the extra data logging, and there was some outrage. Users were […]

Event Recap: Books are Sacred, Lawn Mowers Aren’t

Last night, the NYU Center for Publishing gathered some publishing heavyweights to discuss how their books became bestsellers in today’s publishing industry during their NYU Media Talk event.  Authors R.L. Stine, Elin Hilderbrand, and Malcolm Gladwell talked about book success in a digital age with TIME Book Critic Lev Grossman as moderator. In today’s world of big business and the ongoing ebook pricing battle after the famous Amazon-Hachette disagreement, Gladwell feels that books and other cultural products need to be treated as sacred.  “Should books be carved out from other […]

Internview: “Before” with Moè Nakayama

We’re thrilled to welcome Moè Nakayama as this season’s Publishing Trendsetter and Market Partners International intern. In continuing our tradition of interviewing our intern in the first couple of weeks of the internship, we hope to provide some insight from an upcoming book professional on what they would like to learn to aid their future success in the publishing industry. Read more about Moè on the About page, and keep an eye out for her contributions over the next few months. Trendsetter: What aspects of Publishing Trends and MPI interest you most as you enter […]

Listen Up! The Audiobook Revolution

Editor’s note: This was originally posted on our parent site, Publishing Trends. With audiobook sales numbers on the rise over the past two years, retailers have been searching for new ways to appeal to wider audiences. So far, the most common trends have been straight-to-audio publications, library digital downloads, abridged audiobooks, and an increase in subscription services.  However, speculation has begun to spread as to whether publishers should repackage audiobooks to be more similar to podcasts, given the format’s latest successes. At the end of November, Audible published The Starling […]