Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Book Jobs Not by the Book: Rachel High, Publishing and Marketing Assistant for The Metropolitan Museum of Art

Rachel High is Publishing and Marketing Assistant at The Metropolitan Museum of Art. She has presented on her work at The Met at the 2016 National Museum Publishing Seminar. Prior to working at The Met, Rachel freelanced at the Solomon R. Guggenheim Museum where she started her museum publishing career as an intern. She received her B.A. from New York University and is currently pursuing a M.A, in Art History at Hunter College. What was your first exposure to book business and what were the most important things you gained from it? I fell […]

Translation in the English-Speaking World

Translations are an integral part of the publishing industry. They are potentially invaluable to shaping young minds, breaking down cultural barriers, and furthering the development of modern languages; literature in translation accounted for 13 percent of The New York Times’ list of the 100 most notable books for 2015. And yet, the English-speaking world produces translated titles at a very small rate. Salman Rushdie called the low number of translated books into English in America “shocking,” and Literature Across Frontiers Director Alexandra Büchler said that the percentage of books published in translation […]

Three-Martini Lunch: A Trendsetter Roundtable

America’s love affair with the mid-century is undeniable, if a little complicated. Combine the fifties with that other great American obsession, gossip, and you’ve got a story on your hands, as Suzanne Rindell demonstrates in her new novel, Three-Martini Lunch (Putnam, 2016). Rindell tells the overlapped tales of three up-and-coming talents in the Manhattan publishing scene – Cliff, Eden, and Miles – and their struggles to square their outsized dreams with reality. Things get messy and books get published, not necessarily in that order. Nina and Margo read it to see what’s changed and what hasn’t. Please […]

Keeping the Faith: Publisher Agnostic Content

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure the fact that they’re hosted by a major publisher, which raises a question: why? Why promote books […]

Book Jobs Not by the Book: Joel W. Coggins, Design & Production Editor at the University of Pittsburgh Press

Joel W. Coggins is the Design & Production Editor at the University of Pittsburgh Press, where he has worked since 2010. He was awarded an AAUP Mellon Residency Grant to visit the Design & Production Department at Columbia University Press in 2016. The only thing he seeks out more eagerly than bookstores while traveling is a good doughnut shop.   What was your first exposure to book business and what were the most important things you gained from it? Somewhat typically, I worked on my high school’s literary magazine, which, […]

What Brexit Means for the Publishing Industry

General Response Citizens of the world were shocked when the United Kingdom voted to leave the European Union on Thursday, June 23rd . Many have likened the scenario to one of doomsday fiction. English novelist Robert Harris wrote on Twitter, “Feel as if I’m living in a bad dystopian political thriller.” However, despite people’s shock, British feelings of separatism from the EU are not new. According to the New York Times, Britain was initially reluctant to join with its neighbors in Europe when the European Economic Community was founded in 1957. After only two years of membership, […]

A Trendsetter Farewell from Jen Donovan

Editor’s note: It is with both great excitement for Jen and sadness for me that I share this today. Last Wednesday was Jen’s last day with Trendsetter. She’s given so much energy and work behind Trendsetter, and I can’t wait to see what comes of her new chapter at St. Martin’s. After what feels like the shortest two years of my life, I’ve decided to leave Publishing Trendsetter to work as an assistant editor at St. Martin’s Press. I originally joined the Trendsetter team hoping to learn more about the publishing industry […]

Book Jobs Not by the Book: Cristina Mezuk, Publisher Content Coordinator for [email protected]

Cristina Mezuk graduated from the University of Michigan in 2005 with a Bachelors of Fine Arts. Her first publishing-related job was as a Publicity Assistant and in-house creative for an independent bookstore which hosted author readings and other events. She then worked as a Production Assistant at JSTOR, in the journal archives division on the Archival Accuracy and Completeness team. Later, she was hired as a Content Digitization Project Manager at the publisher Cengage Learning (formerly Gale), who publishes and distributes fiction and higher ed books. Currently, she is working […]

With Great Power, Comes Meh Comic Sales

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Superhero movies – and to an extent TV shows – are one of the biggest trends in entertainment of recent years.  But success on the screen doesn’t guarantee comic book sales. To better analyze the correlation, I took a look at the trade paperback sales of two comic books for two of the most popular superhero films in 2016 so far: Deadpool and Captain America: Civil War, both of which happened to […]

The Trendsetter BEA 2016 Session Wish List

We here at Publishing Trendsetter are feeling some serious FOMO about not being able to go to BEA and BookCon in Chicago this year. To make up for it, we decided to make a list of sessions we wish existed at BEA 2016. The Girl in the Title Epidemic: A panel about ending the usage of “girl” in titles to increase sales. Attention, Everyone! Publishing Will Be Okay: This session will share the best explanations to convince everyone that you know that publishing isn’t dying. In Booth Signing Session with Lin-Manuel […]