Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

The Trendsetter BEA 2016 Session Wish List

We here at Publishing Trendsetter are feeling some serious FOMO about not being able to go to BEA and BookCon in Chicago this year. To make up for it, we decided to make a list of sessions we wish existed at BEA 2016. The Girl in the Title Epidemic: A panel about ending the usage of “girl” in titles to increase sales. Attention, Everyone! Publishing Will Be Okay: This session will share the best explanations to convince everyone that you know that publishing isn’t dying. In Booth Signing Session with Lin-Manuel […]

The Skinny on Temping in Publishing

Ever wondered what it’s like to work in a publishing house temporarily? One of our readers recently temped in the editorial department of one of the Big 5 publishers and answered all of our questions about her experience! How long were you a temp? I worked there for a little over three months. My role was to fill in for a SVP, Executive Editor’s assistant while her assistant filled in for a Publisher’s assistant who was on maternity leave. What were your day-to-day responsibilities? I was a temporary Editorial Assistant, […]

Full-Time Marketer, Part-Time Student: An Interview with Alaina Waagner

Sometimes, I think we all miss school a little bit. Maybe it’s having the opportunity to research something that interests you, or just having a group setting to discuss something in an academic way. Alaina Waagner actually took herself back to school after a few years off to get a masters in business all while working full time at Penguin Random House. She took the time out of her very busy schedule to tell Trendsetter what it’s really like to have a full time job and school at the same […]

Trendsetter Roundtable: What We See When We Read by Peter Mendelsund

Reading to yourself has often been described as having a movie in your head, but as Peter Mendelsund, author of What We See When We Read (Vintage, 2014) would say it’s so much more than that. Mendelsund is the associate art director of Alfred A. Knopf and art director of Pantheon Books, so he’s definitely the right person to write this book. He’s created some of what I would argue to be some of the most famous and visually striking covers in recent years. Samantha and Jennifer sat down to […]

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

Book Jobs Not by the Book: Swapna Krishna, Managing Editor of Panels.net

Swapna Krishna is the Managing Editor of Panels.net and a Contributing Editor at Book Riot. She lives in Washington, DC. What was your first exposure to the book business and what were the most important things you gained from it? I started my book blog (now almost defunct, but not quite dead!) in 2008, when publishers were scrambling to get coverage for books. The book review sections in print newspapers were closing, and publishers were starting to take notice of the growing influence of book bloggers. Basically, it’s a right […]

Amazon and the Terrible, Horrible, No Good, Very Bad Year Abroad

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * A recent article in The Telegraph calls 2015 “the year Amazon delivered on its founder’s vision.” The reporter James Titcomb explains that in 2015 Amazon grew to double its share price, finally became profitable, and is now “almost untouchable as an online retailer” due to its streamlined delivery  service. While it’s been a good year in many respects, the company has also had its share of troubles – facing government investigations, employee […]

Third Annual The Best of the End of the Year “Best of” Lists of 2015

Don’t worry, lists remained popular in 2015, and I’m willing to bet they’re not going anywhere in 2016 either. This was my third time compiling the best of the bookish best of lists. And each year I’ve done this, I’ve loudly commented to my coworker that there are too many lists this year, and I’m never going to be able to choose between them all. But the reality is, most of you reading this site, you’re book people, and you already know what a lot of the picks will be […]

The Sound and the Story: Audiobooks and Podcasts

Editor’s note: This article was originally published on our parent site, Publishing Trends. Hey, did you hear season two of Serial has started? Serial’s return was hard to miss on social media last Thursday. People were hungry to hear more of Sarah Koenig’s addictive storytelling and reporting. The keyword is “hear” — Serial, of course, is a podcast, and podcasts are growing in popularity, as are audiobooks. In publishing, trends come and go, but this love of all things audio may be indicative of a sea change. This year was […]

The Beginner’s Guide to Publishers Beyond the Big 5: Children’s Publishers You Might Not Know

Often in publishing, those who are new to the industry are only familiar with the Big 5 publishing houses. It’s important to get to know the medium- and smaller-sized houses as well, especially if you’re looking for your first job in the industry. This edition of the Beginner’s Guide to Publishers Beyond the Big 5 is a list of a few children’s publishers in the US that might be less familiar to you. You can also see our previous guide to adult fiction publishers here. The publisher/owner is either the parent company or […]