Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Word by Word: The Secret Life of Dictionaries: A Trendsetter Roundtable

The dictionary is one of those funny things that almost everyone has, but doesn’t necessarily use very often, or even think about. Well, there are people that do think about the dictionary very often, like those who have to write it. That’s where Kory Stamper comes in. Stamper is a lexicographer for Merriam-Webster. She writes and edits the dictionary along with her colleagues. As fans of the Merriam-Webster Twitter account and videos (of which Stamper is often the star), we were very excited to hear that there was a book […]

Boom! Pow! Ka-Ching!: Sales of Digital Comics and Graphic Novels

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Comics and graphic novels have been having a good run lately. Comichron and ICv2 – respectively, a database and journal covering the industry – estimate that, in 2015, total domestic sales reached a record of $1.03 billion. In their joint report, they note that in 2015, print sales accounted for a staggering $940 million, with about $535 million coming from graphic novels and $405 million from comic books; compare to 2000, when […]

Turning the Virtual Page: Virtual Reality and Traditional Publishing

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * When we first got Google’s virtual reality headset at my house, called the Google Daydream, I can’t say I was too excited. But then I tried it. I downloaded BBC’s The Turning Forest, grabbed the controller, and put on the headset. A man who sounded vaguely like Martin Freeman narrated a fairytale-like story that took place in a beautiful digital forest. The short tale is complete with a fantastical beast, an interactive […]

Poetry, Prose, and Politics: Trendsetter at AWP 2017

No matter where it was held, the fiftieth annual AWP Conference & Bookfair was bound to be memorable: all golden anniversaries are. However, this year’s festivities happened to take place in Washington, DC, a mere three weeks after Inauguration Day. Conference dates and locations are chosen years in advance, but it felt right to be there – and truly, politics and protest were at the heart of the event. The conference was held at both the Walter E. Washington Convention Center and Marriott Marquis, only about a mile from the […]

The Beginner’s Guide to Comics Publishers

The Big 5 publishing houses are probably familiar to a newcomer to the industry, but they don’t publish everything: for comics and graphic novels, there’s a whole other set of heavyweights. Whether or not you’re a genre fan, it’s important to get to know these players. This edition of the Beginner’s Guide to Publishers Beyond the Big 5 is a list of the top earners in the comics market, plus a few other houses might be less familiar to you. Marvel and DC are very recognizable names, with a combined 70% share of the market […]

Top 5 Publishing News Stories 1/23-1/27

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Roxane Gay pulled her forthcoming book in protest of Milo Yiannopoulos‘s deal with Simon & Schuster. The New York Times will no longer give comics their own bestseller list, and explained why. Sales of 1984 are up after Kellyanne Conway used the phrase “alternative facts” on television. Amazon expanded […]

Top 5 Publishing News Stories 1/16-1/20

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Pearson is going to sell off their 47% stake in Penguin.  Several major publishers and author estates filed a suit against a Swedish author writing “sequels” to popular classic novels. Some authors have filed a class action lawsuit against All Romance eBooks over unpaid royalties.  Several […]

Top 5 Publishing News Stories 1/2-1/6

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Scribd no longer offers digital comics in their subscription model.  Amazon will open two more physical bookstores in Manhattan and Boston. Platform for digital publishing, Medium, laid off a third of their staff this week.  HarperCollins is now full owner of HarperCollins Brasil.  Librarians are […]

Fourth Annual Best of the Best of 2016 Lists

As soon as December 1 hits, and in a few cases even earlier (I’m looking at you, Publishers Weekly), the internet is filled with lots of hot, cold, and lukewarm takes of what was the best of the year. It’s tradition by now, and we here at Trendsetter both like to keep with tradition ourselves and acknowledge that the best kind of best of lists are the ones that have to do with books. So, without further ado, let’s begin with what some of the best (as very scientifically determined by […]

The Beginner’s Guide to the Backlist

Historically, American publishing houses had three seasons a year: fall, winter, and spring. This had a lot to do with the physical limitations of selling and shipping books across the country, especially in the eras before air-conditioning and Skype. Most modern publishers still operate on two to three seasons a year, in part because it’s often easier to break a year’s business goals down into sub-goals. After six months, a once-new title is replaced by something even newer, and the focus of the industry moves on – and that’s where […]