Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Category Archives: Industry Insight

Updates and all the basics on book biz.

Poetry, Prose, and Politics: Trendsetter at AWP 2017

No matter where it was held, the fiftieth annual AWP Conference & Bookfair was bound to be memorable: all golden anniversaries are. However, this year’s festivities happened to take place in Washington, DC, a mere three weeks after Inauguration Day. Conference dates and locations are chosen years in advance, but it felt right to be there – and truly, politics and protest were at the heart of the event. The conference was held at both the Walter E. Washington Convention Center and Marriott Marquis, only about a mile from the […]

The Beginner’s Guide to Comics Publishers

The Big 5 publishing houses are probably familiar to a newcomer to the industry, but they don’t publish everything: for comics and graphic novels, there’s a whole other set of heavyweights. Whether or not you’re a genre fan, it’s important to get to know these players. This edition of the Beginner’s Guide to Publishers Beyond the Big 5 is a list of the top earners in the comics market, plus a few other houses might be less familiar to you. Marvel and DC are very recognizable names, with a combined 70% share of the market […]

Top 5 Publishing News Stories 1/23-1/27

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Roxane Gay pulled her forthcoming book in protest of Milo Yiannopoulos‘s deal with Simon & Schuster. The New York Times will no longer give comics their own bestseller list, and explained why. Sales of 1984 are up after Kellyanne Conway used the phrase “alternative facts” on television. Amazon expanded […]

Top 5 Publishing News Stories 1/16-1/20

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Pearson is going to sell off their 47% stake in Penguin.  Several major publishers and author estates filed a suit against a Swedish author writing “sequels” to popular classic novels. Some authors have filed a class action lawsuit against All Romance eBooks over unpaid royalties.  Several […]

Top 5 Publishing News Stories 1/2-1/6

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Scribd no longer offers digital comics in their subscription model.  Amazon will open two more physical bookstores in Manhattan and Boston. Platform for digital publishing, Medium, laid off a third of their staff this week.  HarperCollins is now full owner of HarperCollins Brasil.  Librarians are […]

Fourth Annual Best of the Best of 2016 Lists

As soon as December 1 hits, and in a few cases even earlier (I’m looking at you, Publishers Weekly), the internet is filled with lots of hot, cold, and lukewarm takes of what was the best of the year. It’s tradition by now, and we here at Trendsetter both like to keep with tradition ourselves and acknowledge that the best kind of best of lists are the ones that have to do with books. So, without further ado, let’s begin with what some of the best (as very scientifically determined by […]

The Beginner’s Guide to the Backlist

Historically, American publishing houses had three seasons a year: fall, winter, and spring. This had a lot to do with the physical limitations of selling and shipping books across the country, especially in the eras before air-conditioning and Skype. Most modern publishers still operate on two to three seasons a year, in part because it’s often easier to break a year’s business goals down into sub-goals. After six months, a once-new title is replaced by something even newer, and the focus of the industry moves on – and that’s where […]

The 11th Annual 5 Under 35 National Book Award Ceremony

The Ace Hotel’s Liberty Hall was filled to capacity last night for the National Book Foundation’s eleventh annual 5 Under 35 ceremony. The closing of powerHouse Arena over the summer prompted the event’s move to Midtown Manhattan. Though the space was smaller than last year’s, the crowd was no less lively. The cocktail hour preceding the official ceremony was well lubricated, thanks to the able bar staff, and attendees mingled with plates of hummus and charcuterie until the very seconds before the event officially began. After affectionately instructing the audience […]

The Beginner’s Guide to American Literary Organizations

Believe it or not, it’s not just publishing houses that keep the literary world moving and grooving. There’s a whole host of foundations that keep the American publishing industry on its feet. Here’s a list of the groups, communities, and foundations helping keep literary life fun, exciting, and fair. National Book Foundation The National Book Foundation is most famous for their yearly National Book Awards, but they also host a bevy of other literary awards, like Trendsetter favorite 5 Under 35, as well as events like Eat, Drink, and Be […]

Not New York: Book Business and Culture in Pittsburgh, PA

The reports are true: the “Paris of Appalachia” is having its belle époque. To outsiders, Pittsburgh might be better known for its smokestacked past and Steelers championships, but these are only a few of the city’s many faces. Thanks to a patchwork of neighborhoods, colleges, and cultures, the future is alive and well in southwestern Pennsylvania, and it’s looking pretty wordy. The area is home to a number of presses, both independent and university-affiliated. The University of Pittsburgh Press and Carnegie Mellon University Press each publish a wide variety of […]