Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Lifecycle of a Book: Adam Gidwitz, Author Publicity

And so we come full-circle. It’s been a fantastic ride, and we’ve heard so many bright perspectives and ideas about many–though not all–the ins-and-outs of book business.

Now we’ve brought Adam Gidwitz, endlessly energetic author of A Tale Dark and Grimm, back to talk about just how much energy is required once publication transforms a writer into an author. The role of the author in publicity and promotion is a very hot topic right now in circles where topics related to publisher strategy can be thought of as “hot.” Digital communities demand certain things (and lots of ’em) from authors, and there are even folks who make a living training authors in the finer arts of digital PR.

Here’s to the future of books, and here’s to all of us who want to be there to make it happen. See you all after Thanksgiving!

 

2 Comments

  1. I’m glad I waited until all of the posts were up to watch through the videos all at once; this was really great! I’ve been working in lowly assistant positions in publishing for a couple years now (part-time in college, and now full-time), and I think it’s so easy for low-level employees to get so overwhelmed by the small-picture projects they work on day-to-day that they have trouble grasping the overall, big-picture of a book’s life cycle.

    I’m lucky enough to be working at a small press now, where I get to learn from everybody and see/be involved with a large part of our books’ development, and it was especially interesting to note which things we do differently from the people in the videos. I imagine that for assistants at bigger companies who are playing even more specialized roles, this will be even more helpful than it was for me. Thanks so much for putting this together!

    • I’m so glad you enjoyed it, Molly! And I’m even more glad that you felt like your own past and current experience brought something to listening to all these other experiences.

      The connections and parallels you draw between the experience of working for a large and a small house were precisely what we were hoping might emerge from these videos, and we hope the conversation continues for you, for ourselves, and for everyone concerned.

      Talk to you soon,
      Elisabeth

  2. […] The final video in the Lifecycle of a Book series created by Publishing Trendsetter, in which Adam Gidwitz speaks of the experience of using the internet to promote his newly published book. […]

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  1. […] The final video in the Lifecycle of a Book series created by Publishing Trendsetter, in which Adam Gidwitz speaks of the experience of using the internet to promote his newly published book. […]

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