Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Trendsetter’s Essential Book-Biz Reading, 3/17-3/23, 2012

Every week we recommend 5 links that the young book professional should read to feel more informed and connected. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

Google is getting into the eBook business in France:

The inside look at the self-feeding publicity cycle of a book and a movie–a la Hunger Games:​18/the_making_of_a_​blockbuster/

A debate about the relevance of book blurbs:

Bloomberg Op-Ed on Amazon and the Department of Justice’s lawsuit:

Ingram’s deal with Cambridge University Press:

And one favorite thing we had to include: Fish: A Tap Essay by Robin Sloan This is an app, and would be worth paying attention to if only for the extent that the whole Lit-ernet went bananas over it on Thursday. Even book people who live on Twitter don’t typically go THAT crazy for an app. (One reason most publishers severely cut back their app initiatives by autumn 2011).

But everyone loves this free app for a reason: it asks questions about the way media still moves us in the Internet Age…and proposes solutions to these concerns by the very way it raises them. It’s worth keeping an eye out to see what other literary-digital types attempt with apps after all this buzz.

If you come across a “current events in book-biz” link you think is especially helpful, email [email protected] before noon EST every Friday to nominate your pick–it may become one of our “5  Best”!

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