Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

5 Top Publishing News Stories of the Week: 4/15 – 4/19

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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 Simon & Schuster has decided to give chicken libraries a chance, and announced the launch of a one-year ebook pilot program with three New York library systems.

Higher learning for the shorter reader: The University of South Carolina Press has launched a children’s publishing imprint, called Young Palmetto Books

Bowker Market Research studies say book publishers’ online communities likely to double by 2015.

The sun never sets on the Amazon empire: In the same week, Amazon announces plans to take its Appstore overseas and also to expand its international presence in Russia.

Skyhorse Publishing and Start Publishing announced the purchase of Underland Press, an award-winning independent publishing house dedicated to science fiction, fantasy, and horror.

Moving Right Along: What Changing House or Department Means for a Publishing Career

MovingHouseMuch of what we talk about here at Trendsetter involves starting your career in publishing, but for those who have already landed the entry level job, a whole new set of challenges presents itself. It’s one thing to get your foot in the door, but how do you ensure that you continue to grow and learn and (hopefully) even get a raise in the process?

This past week, our parent site, Publishing Trends, has run a series of articles on “How to Get Your Second Job in Publishing,” and earlier this week, we posted some of the best pearls of wisdom gathered from our research here on Trendsetter. We’ve seen a lot of important career themes emerge: what it means to be proactive, how to leverage your strengths to move up the corporate ladder, and what roles fate and timing play in finding new opportunities. We also discovered how common it seems to be for people to not only move amongst houses throughout their careers, but also to different departments.

When we initially embarked on this article, we assumed a majority of people stayed in their respective departments for the majority of their careers. Surprisingly, however, our survey showed to the contrary: 67% of our respondents said they moved departments when they transitioned into their second job. For those who want to stay in the coveted role of Editorial, turnover is lower; 68% of our respondents who started in Editorial say they are still in the same department now. Of those respondents who started in Sales, though, only 37% are still working in that department.

In interviews, we saw a lot of fluidity between departments, as many of the people we interviewed have moved amongst all of them. “I left [Beacon Press] for Houghton and was in publicity but in a more corporate way,” recalls Todd Berman, VP, Client Development at Random House. “I felt siloed in many ways and eventually burned out on publicity. That’s when I transitioned into marketing for two years.” Bruce Nichols, who is now SVP, Publisher at Houghton Mifflin Harcourt, transferred out of Editorial into Sales so that he could increase his future opportunities, Within only 6 months of joining a textbook publisher as an Editorial Assistant, he was “…in fact told by many people in the Editorial department that the best way to move anywhere in College publishing was to get into Sales.”

Part of the reason for so much movement could be at least in part because of the way technology is changing the roles of these departments, particularly Marketing and Publicity. Where media contacts were once difficult to come by and mediate, there are now infinite outlets for spreading the word about new books. Especially for young talent today, one’s skillset as a digital native can offer important leverage. “Younger professionals have far more computer skills than the older generation did at their age,” admits Charles Kim, Associate Publisher at the Museum of Modern Art. New media opportunities also bring book business options outside of traditional houses. “To someone starting out now, I think the pretty obvious advice is not only to take advantage of [cut “the”] digital opportunities,” says Bruce Nichols “but also the areas of the business outside the traditional publishing model—start-ups, new forms of business that are proliferating now.” Read More »

Your Next Job in Publishing: Sage Advice from Across the Industry

“How to Get a Job in Publishing” has been Publishing Trends‘ most popular article for years–and for good reason. But getting that first job is just the beginning, so we set out to discover what keeps people in publishing after that first job.

Survey results ran last week, and today’s feature article on Publishing Trends is taken from hours of interviews with professionals of all ages. Trendsetter’s exclusive “Next Job” feature will run later this week, but for today, though, here are our favorite pearls of wisdom, the best of the best career advice we’ve gathered over the past month. What does it take to stay the course? Here’s how 10 publishing professionals, with a combined 215 years of experience, answered that question.

 

starKELLY FARBER • Scout, Barbara Tolley & Associates • 4 years in publishing

“Learn whether you flourish more as a small fish in a big pond or a big fish in a small pond. The business needs both kinds, but learning that about yourself–and being able to identify a potential new workplace as a small pond or a big pond–makes a big difference in how happy and successful you’ll be.”

 

starCLAIRE TAYLOR  •  National Accounts Manager, Macmillan  • 6.5 Years in publishing

“When you step into a new environment, trust what you already know:  the process; what you’re looking at; the background details; the terminology. There’s all that knowledge to fall back on, which is a real comfort. You can apply what you do know and ask questions about what you don’t.”

 

starORIANA LECKERT  •  Director of Operations, Gotham Ghostwriters  •  8 years in publishing

“You may not realize the ways a job will help your career until later. Think about ways to craft your narrative: how to tell the story of the work you’ve done and why. That way, even if it feels like you’re taking a detour at the time, you can convince people later that you did it all on purpose.”

 

starCHARLES KIM  •  Associate Publisher, Museum of Modern Art  •  19 years in publishing

“Be nice to everybody and willing to learn. Be curious about things not necessarily within your purview.”

starTODD BERMAN  •  VP of Client Development,  Random House  •  22 Years in publishing

“Wherever you are, it doesn’t matter whether it’s in sales, marketing, etc.—get to know different audiences and become a sponge for information.”

 

starBRUCE TRACY  •  Senior Editor, Workman  •  25 Years in Publishing

“At the end of the day, there are only two essential parties in this process: the writer and the reader. I think whatever part of publishing you work in—editorial or publicity or whatever—the closer you can align yourself with one of those two parties, the better able you’re going to be to thrive in the brave new world.”

 

starBRUCE NICHOLS  •  SVP, Publisher, Houghton Mifflin Harcourt  •  27 years in publishing

“If you’re at the start of your career and have the option, don’t take advantage of the digital opportunities only, but of also of new ways of experiencing book business outside the traditional publishing model—start-ups, new forms of business that are proliferating now.”

 

starREBECCA SALETAN  •  Editorial Director of Riverhead/Penguin  •  29 years in publishing

“The trick is to do a conscientious-enough job at those basic entry-level duties but at the same time to be “selfish”— focused, and ambitious enough to land projects that make you seem like a full-fledged editor before you’ve been fully recognized as one. ..You have to get creative and be sort of relentless, and at the same time not blow off your day job, which can be very time/energy-consuming.”

 

starCAROLYN REIDY  •  CEO, Simon & Schuster  •  37 Years in publishing

“I’m actually very serious when I say that the most important thing for getting your start in publishing is to find the right boss. Someone who is dedicated to communicating to you why they are doing what they’re doing—that’s how you learn what needs to be done to further the publishing enterprise.”

 

starAMY RHODES  •  Publishing Consultant, Market Partners International  •  38 years in publishing

“Develop a good sense of what your boss needs to know—and, just as important, what they don’t need to know. Knowing that you’re keeping them informed on the right things helps develop a productive relationship and allows you to be the sort of employee they don’t need to worry about in the short term, and it’s also a skill that will serve you well throughout your career.”

Young Authors Give Back Tour: The [Give] Backstory

Four young authors who are stoked about mentorship, going on a road trip to pay it forward. As soon as we caught wind of the Young Authors Give Back tour, we knew we had to invite them to share their two cents on Trendsetter. Here, Kat, Erin, Sarah, and Susan talk about how they hatched a plan not only to spend quality time with each other and their readers, but also to mentor other young writers and to make book business feel more like a community–a welcoming one, at that. 

Kat Zhang

Kat Zhang

 

Kat Zhang: In a way, the idea behind the Young Authors Give Back tour has been in the works for nearly a year. Erin, Sarah, Susan, and I are all members of Pub(lishing) Crawl, a book industry blog we helped found in January of 2012. One of the goals of Pub Crawl has always been involvement with readers–we love talking with them about everything from editing tips to query writing to book reviews and recent industry news.

Early on, I started throwing around the idea of having a “Pub Crawl” book tour. Many times, group book tours tend to be limited to authors from a single publishing house. Since Pub Crawl includes authors from many different publishers, we wanted to put together something that allowed for all of us to travel and do events together. Besides, what better way to really get to know readers than to hit the road and see them in person? I’ve always been a big fan of road trips, and honestly, I couldn’t imagine anything better than spending a couple weeks on the road with some amazing author friends, visiting bookstores and talking with readers. Luckily for me, many of my fellow Pub Crawlers felt the same way.

Susan Dennard

Susan Dennard

Susan Dennard: We all knew we wanted to do something different with our tour, and over New Years, Sarah J. Maas and I just happened to be talking about an amazing experience we had had in 2012 with the very successful fantasy author Robin Hobb. We had met Ms. Hobb at the Decatur Book Festival, and after fangirling like crazy over her, she generously invited us to dinner.

It was so brilliant speaking to one of my favorite writers of all time–and to realize that she wasn’t so different from us. During the course of our conversation, Ms. Hobb mentioned an idea she had first experienced as a newbie author years ago: pay it forward.   Read More »

5 Top Publishing News Stories of the Week: 4/8 – 4/12

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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Publisher Peter Campbell-Copp  of Historical Pages, received 6 months in jail for book fraud having plead guilty to 16 felonies and 4 misdemeanors. 0.O

William Morrow, publisher of the late, award-winning writer and cultural icon Ray Bradbury, announces the release of 16 of Bradbury’s classic backlist titles in ebook format. Surprising move when you remember Bradbury hated e-books and is quoted saying ‘To hell with you. To hell with you and to hell with the Internet.”

The City of New York has settled with the Occupy Wall Street (OWS) movement over the destruction of the OWS Library in the amount of $47,000 and pay $186,350 in attorney fees

LinkedIn has acquired the social reading company Pulse, making its bid to become a “professional publishing platform.”

Penguin has become the exclusive global publisher for each new property developed by Mind Candy for the next three years.

What is the Long Tail of Publishing?

If you were to graph a retail environment where a large number of different items are sold in relatively small quantities each, you’d get something like this:

 LongTailGraph

See the “long tail” tapering off to the right? In bookselling, a profitable industry has grown from the availability of so many unique titles. All these titles are represented on the right side of the graph: the realm of self-publishing, print-on-demand, backlists, zines, and niche-interest blogs.

If you’ve been in book business for fewer than 10 years, a Long Tail-driven business is the only one you’ve ever known. But how did it get to be that way?

Since 1994, Amazon has grown to become the biggest selling e-retailer in the world. Alone, they represent 10% of the US ecommerce industry. One of the reasons Amazon has been so successful is because they have taken advantage of what has been termed “the Long Tail.”  Even though you can get any popular book from Amazon quickly and AcademicPubBoxcheaply, Amazon “probably makes more from selling non-bestsellers than it does from blockbusters.”

The term “Long Tail” has become more famous than its inventor and may seem like it’s been around for a long time. In fact, the editor of Wired, Chris Andersoncoined the term in 2004. He wrote an article on Wired about the “business model of the future,” which he called “the Long Tail.” In 2006, he adapted the article into a book in which he argues that the Long Tail model applies to all industries. In 2009, he published a second book expanding on the idea. Anderson claims that with the introduction of the internet the “natural shape of demand is revealed, undistorted by distribution bottlenecks, scarcity of information and limited choice of shelf space.”

So, what existed before the Long Tail?

Historically, people in certain geographic areas with unusual interests would have been unable to access niche information. Customers were restricted by distance and booksellers were limited by shelf space. Publishers were more heavily dependent upon the profit from bestsellers to publish other manuscripts. In short, it was much more difficult for non-mainstream products are able to find an audience, and therefore much more expensive to make and sell them.

Read More »

Book Jobs Not By the Book: James La Marre, Book App Design

JamesLaMarre

James La Marre

James La Marre works for enterprise software startup Scrollmotion Inc. in New York City, primarily developing and publishing iPad applications for business. Previously to starting at Scrollmotion in 2011, James worked at the Kelly Writers House during his time at Penn while studying poetry and directing a letterpress workshop. His first job in the book world was working on the floor at Barnes and Noble in 2006.

 

What was your first job in book business and what were the most important things you gained from it?

My first job in the book business was at Scrollmotion, just a few months after finishing undergraduate at Penn. I was looking for a job in publishing, and the atypical opportunity presented itself at Scrollmotion and I decided to take a stab at something I hadn’t even considered — publishing on a platform other than the book. Still working here now, the most important things I’ve gained are a perspective on publishing from the digital side of things — thinking about ways of interacting and publishing on a platform that, as it turns out, is not too far from the traditional codex, but one which has the power to index and explore content in new ways. 

How do you explain your current job to people?

When people ask what I do, I usually respond with, “I make apps.” Reductive and pretty far from the truth, I actually manage a release cycle of applications for a variety of clients. I’ll usually follow up with the fact that I work with corporate content, things not usually seen by a public, but influenced by a more varied side of our company that published kids books, textbooks, and games. 

5 Top Publishing News Stories of the Week: 4/1 – 4/5

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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The EU says it’s a G-O, approving the Random House/Penguin merger.

A good week for young, self-starting digital authors: Chronicle Books signed a first-time 22-year-old author for The Great Tumblr Book Search and Random House Children’s Books will publish 17 year-old Beth Reekles’ YA novel, The Kissing Booth, which she launched on Wattpad.

Wiley’s getting rid of backlist like it’s going out of style: HarperCollins Canada has acquired a select number of Wiley Canada’s non-fiction backlist titles, while Turner Publishing acquired approximately 1,500 Wiley consumer pets, crafts, and general interest titles.

After selling the brand more than 30 years ago, travel guru Arthur Frommer has reacquired rights to his travel guidebook brand from Google, intending to resume publishing guidebooks.

All is fair again in love and royalties: Harlequin has been cleared in the class action suit that accused it of withholding royalties, Barbara Keiler v. Harlequin Enterprises Limited.

Book Jobs Not by the Book: Nadine Vassallo, Book Industry Study Group

Nadine Vassallo

Nadine Vassallo

 

Nadine Vassallo is Project Coordinator for the Book Industry Study Group, a non-profit trade association working to create a more informed, empowered, and efficient book industry. Before joining BISG in 2011, she held publicity, marketing, and book-selling positions with Penguin Group USA, Columbia University, and Borders.

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What was your first job in the book business and what were the most important things you gained from it?

I started out as a Children’s Bookseller at Borders Wall Street in New York (RIP). I think time spent hand-selling books is key to understanding what works and what doesn’t in this industry, on a very basic level, and I believe that experience is still valuable no matter how far we move towards digital and away from print. My experience at Borders provided me with ground-level knowledge of what book buyers are looking for and how they think about the kind of books they want to read.

Working in retail also reinforces the importance of industry standards and best practices. Any bookseller knows how frustrating it can be to see that a book is “in stock,” but not be able to find it. Standards help to properly identify, classify, and organize books, which ultimately facilitates them getting into the hands of the right readers.

How do you explain your current job to people?

I’m Project Coordinator for the Book Industry Study Group (BISG), a non-profit trade association that’s in the unique position of representing major players from all sectors of the industry. That doesn’t necessarily mean a lot to people, but explaining that Amazon and Barnes & Noble are both members of BISG (along with Google, Hachette, Random House, and many others) usually does the trick. We strive to create a neutral space where otherwise-competing companies can work together around standards, best practices, and accurate business knowledge for the benefit of the entire industry.

Specifically, my role entails managing a variety of projects, including BISG’s webcast series and consumer research projects. I also run BISG’s Twitter (@BISG) and e-mail marketing campaigns.

What specific aspects of your previous jobs or internships prepared you for what you do at BISG?

Before joining BISG, I interned for the art book publisher Phaidon Press and worked in trade publishing at Penguin, where I was involved in author events and publicity through the Penguin Speakers Bureau. These experiences really translated into what I do from day to day at BISG, because a lot of my job is social media, email marketing, and event planning. I also worked a bit in Phaidon’s editorial department, which was great training for the research projects I manage. My role – coordinating schedules and project plans with our data providers, analysts, designers, and editors, copyediting and proofreading, etc. – is not all that different from what a managing editorial department does.

5 Top Publishing News Stories of the Week: 3/25 – 3/29

number_5_orangeEvery week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know.

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The leading book-centric social media network, Goodreads, has been acquired by Amazon. This comes 7 weeks after Bookish, the book discovery and e-commerce website launched in February.

If your looking for a Simon & Schuster title, Barnes and Nobles might not be the best place to look after reportedly reducing the amount of titles it stocks by Simon & Schuster authors and lowered the number of S&S books on display.

Cross-motions for the  HarperCollins’ lawsuit against Open Road is out, stating that this is not a replay of the 2001 Rosetta Books case”

PowerHouse Arena and Penguin Classics have launched powerHouse Arena + Penguin Classics present, a series of salon-style literary events.

The New York Court of Appeals has ruled in favor of the state’s affiliate nexus law passed in 2008, a good sign for sales tax fairness for both brick-and-mortar and Internet-based businesses.