While I titled this post with the Sound of Music song in mind, the purpose of it is to introduce you to a different Edelweiss than the song or the flower that inspired it. The Edelweiss we care about in the publishing world is a magical (read: free) online catalog that I only found out about a week ago, despite interning and working in publishing for the past two plus years. Shame on me.
According to the website, Edelweiss “allows reps, publicists, or other authorized persons in a publishing house to manage contact lists, create catalogs, share catalogs, and take requests.” These reps can also share DRCs and use the database for research or for networking with industry professionals.
Edelweiss was launched in 2008 by Above the Treeline and eight unnamed major publishers. Above the Treeline is a software company founded in 2001 by John Rubin specifically with the purpose of creating tools to provide sales and inventory analysis for independent bookstores and publishers.
Almost seven years later, 37,000 book industry professionals use Edelweiss to help their sales department sell to independent bookstores, according to their website.
Here’s how it works.