Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: apps

5 Top Publishing News Stories of the Week: 4/15 – 4/19

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. ****  Simon & Schuster has decided to give chicken libraries a chance, and announced the launch of a one-year ebook pilot program with three New York library systems. Higher learning for the shorter reader: The University of South Carolina Press has launched a […]

Book Jobs Not By the Book: James La Marre, Book App Design

James La Marre works for enterprise software startup Scrollmotion Inc. in New York City, primarily developing and publishing iPad applications for business. Previously to starting at Scrollmotion in 2011, James worked at the Kelly Writers House during his time at Penn while studying poetry and directing a letterpress workshop. His first job in the book world was working on the floor at Barnes and Noble in 2006.   What was your first job in book business and what were the most important things you gained from it? My first job […]

StoryDrive 2012 at the Frankfurt Book Fair: Digital Advances Made (a bit more) Easy

Authors, publishers, agents, executives, marketers, publicists, designers, you name it–everyone in the publishing world is gearing up for the Frankfurt Book Fair. The annual event is a gathering where all aspects of the book are showcased and explored–the making of, the selling of, the appeal of, the history of, the future of. Frankfurt’s Digital Initiative, SPARKS, is sponsoring StoryDrive 2012, a ‘trend show’ and ‘market place’ of crossmedia design. The Frankfurt Book Fair began StoryDrive in 2010, to what Publisher’s Weekly described as, “anemic” crowds who gathered to see admittedly […]

How to Become an App Developer: The Infographic

AppNewser (a mediabistro blog, much like Galleycat) found and shared this handy (if huge) infographic from Schools.com about all that might be involved to become an app developer. It breaks things down into skill groups, university programs, and more. As “mobile strategy” gradually becomes more “house standard” than “novelty item deluxe” on many publishers’ menus, the idea of making app development a book-biz career is not at all unreasonable–especially if you’re just now starting out. What I find really interesting is how specialized and numerous the formal training programs for app […]

Book-Jobs Not By the Book: Writing Children’s Book Apps

Nosy Crow is one of the most established and respected children’s app development companies in the world. Kate of Nosy Crow did a great blog post yesterday on the new skills and vision required for making children’s book apps. She lays out some of the major differences between traditional authorship and writing for apps, and also goes a long way toward suggesting the skills you might nurture if you want to find a place in this new book business niche. If you’re excited by brand-new corners of book business, this one […]

What Is the Difference Between an Ebook and an App?

Over at Publishing Trends, we’ve been at work on our 2012 App Developer Round-up, and let me tell you, just as a LOT has changed with ebooks since this time last year, a LOT has changed with the way book publishers view apps, too. You probably know that ebooks are a lot more standard, bread-and-butter fare in the digital publishing arena, and you probably know that apps are increasingly important, especially in children’s…but, getting down to brass tacks, just what is the difference between an ebook and an app? In […]