Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: blog

Books Abroad: Australian Publishing and Book Business in Melbourne

  We inaugurate “Books Abroad”, our international version of “Not New York”, with a post from Kate McKenzie on her hometown, Melbourne, Australia. Just as we want to widen horizons and make connections beyond “NYCentric” book business in the US, we also want to explore other publishing hubs around the world. Shannon will continue her explorations, and we’ll also welcome profiles from other guest contributors. Like any travelers, we’re on the hunt for communities small and large, landmarks and little-known treasures. All aboard for Books Abroad! **** I’ve lived in […]

From London to New York: Book Publishing Culture Shock (Kindof)

Lisa Vanterpool just finished her MA in Publishing at Kingston University in London, where she also worked at a literary and film agency. She moved to New York  last month and has embarked on the next phase of her publishing career, joining the team at InkWell Management as a Public Relations and Social Media Strategist. Here are some of her first impressions of the the contrasts between book biz on either side of the Pond. **** “Start spreading the news, I’m leaving today. I want to be a part of it, New York, New […]

Young Authors Give Back Tour: The [Give] Backstory

Four young authors who are stoked about mentorship, going on a road trip to pay it forward. As soon as we caught wind of the Young Authors Give Back tour, we knew we had to invite them to share their two cents on Trendsetter. Here, Kat, Erin, Sarah, and Susan talk about how they hatched a plan not only to spend quality time with each other and their readers, but also to mentor other young writers and to make book business feel more like a community–a welcoming one, at that.    […]

What is the Long Tail of Publishing?

If you were to graph a retail environment where a large number of different items are sold in relatively small quantities each, you’d get something like this:   See the “long tail” tapering off to the right? In bookselling, a profitable industry has grown from the availability of so many unique titles. All these titles are represented on the right side of the graph: the realm of self-publishing, print-on-demand, backlists, zines, and niche-interest blogs. If you’ve been in book business for fewer than 10 years, a Long Tail-driven business is […]

Are Publishing Certificate Programs Worth It?

We’re preparing for descent from the high days of summer, and most publishing certificate programs have already finished or are winding down.  You might be aware that professional education in the publishing arena has grown in prominence and ubiquity over the past 10 years or so. That certainly includes Masters programs, but there are also certificate programs that run a few weeks and serve as crash courses in the basics–and many of them take place during the summer months. The roll of these programs in the making of a publishing […]