Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Bookroo

The Beginner’s Guide to Subscription Boxes

If you’ve checked the mail lately, you know that subscription boxes are a booming business. Industries from clothing to cosmetics to home cooking have been experimenting with the format since the 2010 launch of Birchbox. This isn’t new territory for publishing, which got into the subscription game in 1926 with the Book of the Month Club (still alive and thriving), but the present surge in popularity has inspired scores of booksellers, book lovers, and book publishers to flex their entrepreneurial muscles in new ways. A typical book box is released […]