Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: carl lennertz

Keeping the Faith: Publisher Agnostic Content

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure the fact that they’re hosted by a major publisher, which raises a question: why? Why promote books […]

The Denver Publishing Institute: A Mile High Education

  As I mentioned in my last article, I have wanted to work in publishing since I was 12 years old. In college, after my very first English methods class, my professor dragged me into her office, sat me down, and asked me what I wanted to do after graduation. “I want to be an editor,” I said, with confidence. And so we began to plan out the rest of my life. Along with a list of classes to take, extracurriculars to join, and department alumni to contact, I was […]