Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: children’s publishing

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

We Need Diverse Books, One Year Later

One year ago, We Need Diverse Books (WNDB) started with a hashtag. The hashtag, which later became the nonprofit’s name, was part of a tweet exchange about the lack of diversity at last year’s BookCon. Last Friday, one year later, I was able to attend the We Need Diverse Books panel at Book Expo America. It celebrated its anniversary by hosting three panels at the very event they originally protested: one panel during the third day of BEA and one on each day of BookCon. The panelists on Friday included WNDB President […]