Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: DreamWorks

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

Top 5 Publishing News Stories 2/10-2/14

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. In response to faltering sales, Barnes & Noble overhauls its hardware division and looks to move the Nook Study platform in a new direction. Looking to expand into digital and print books, DreamWorks launches an in-house imprint, DreamWorks Press. Hugh Howey uses data from Amazon […]