Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Dutton

Keeping the Faith: Publisher Agnostic Content

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure the fact that they’re hosted by a major publisher, which raises a question: why? Why promote books […]

Top 5 Publishing News Stories 1/11-1/15

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. The New Republic is up for sale as of this week. Penguin‘s Berkley imprint will be merged into the Putnam/Dutton. Scientists are creating an ereader style tablet for the blind. Google launched their Play Bookstore in 9 new countries this week. A Hong Kong publisher cancels the […]