Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: e-retailer

5 Top Publishing News Stories of the Week, 5/6 – 5/10

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. **** Rumors fly that Microsoft might acquire the rest of the Nook business; Barnes & Noble stock subsequently becomes a bestseller. Amazon blazes trails eastward (or, given that they’re in Seattle, westward?) to China The US Senate passed the Marketplace Fairness Act, […]

5 Top Publishing News Stories of the Week: 4/22 – 4/26

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. **** The Senate moved forward with the Marketplace Fairness Act, a.k.a. the Tax Laws Apply to Online Retailers, Too Act. Canada has (very politely) approved the Random Penguin merger. Avon Romance joins the gang of romance publishers making it easier for aspiring […]

What is the Long Tail of Publishing?

If you were to graph a retail environment where a large number of different items are sold in relatively small quantities each, you’d get something like this:   See the “long tail” tapering off to the right? In bookselling, a profitable industry has grown from the availability of so many unique titles. All these titles are represented on the right side of the graph: the realm of self-publishing, print-on-demand, backlists, zines, and niche-interest blogs. If you’ve been in book business for fewer than 10 years, a Long Tail-driven business is […]