Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Facebook

Top 5 Publishing News Stories 2/27-3/3

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Penguin Random House bought both Barack and Michelle Obamas’ memoirs for a rumored $60 million. On her last trip to the US, Australian children’s book author Mem Fox was detained by border control.  HarperCollins rolled out two book recommendation bots on Facebook. B&N Education purchased MBS Textbook […]

Turning the Virtual Page: Virtual Reality and Traditional Publishing

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * When we first got Google’s virtual reality headset at my house, called the Google Daydream, I can’t say I was too excited. But then I tried it. I downloaded BBC’s The Turning Forest, grabbed the controller, and put on the headset. A man who sounded vaguely like Martin Freeman narrated a fairytale-like story that took place in a beautiful digital forest. The short tale is complete with a fantastical beast, an interactive […]

Top 5 Publishing News Stories 2/29-3/4

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Perseus Books Group has reached agreements to sell its publishing line to Hachette Book Group and its distribution line to Ingram Content Group. We Need Diverse Books and Scholastic extended their partnership for diversity-specific flyers for the Scholastic Reading Club for the 2016-2017 school year after positive responses […]

Amazon and the Terrible, Horrible, No Good, Very Bad Year Abroad

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * A recent article in The Telegraph calls 2015 “the year Amazon delivered on its founder’s vision.” The reporter James Titcomb explains that in 2015 Amazon grew to double its share price, finally became profitable, and is now “almost untouchable as an online retailer” due to its streamlined delivery  service. While it’s been a good year in many respects, the company has also had its share of troubles – facing government investigations, employee […]

Vertical Horizons: Online Courses

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * In 2013, Magnolia Media Network (formerly Future of Ink) listed online courses among its top ten digital publishing trends. That same year, the Independent Book Publishers Association mentioned Massive Open Online Courses (MOOCs) in its Independent magazine as a rapidly growing industry. The article went on to suggest that publishers embracing online education were likely to see less disruption in their textbook sales. And then again in 2014, Digital Book World’s Ten Bold Predictions […]

Top 5 Publishing News Stories 7/13-7/17

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Go Set a Watchman by Harper Lee shattered first day sales records in the United States after going on sale this Tuesday. The New York Times eased their previous ban on Ted Cruz’s book from appearing on the bestseller list. Facebook wants a share of […]

Top 5 Publishing News Stories 5/11-5/15

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Facebook began directly hosting articles from major news outlets this Wednesday. Barnes & Noble is facing a gender discrimination lawsuit from a transgender ex-employee. Simon & Schuster, HarperCollins, and Kobo have separately teamed up with airlines, airports, and cultural centers to offer free ebooks. The next version of […]

Event Recap: Books are Sacred, Lawn Mowers Aren’t

Last night, the NYU Center for Publishing gathered some publishing heavyweights to discuss how their books became bestsellers in today’s publishing industry during their NYU Media Talk event.  Authors R.L. Stine, Elin Hilderbrand, and Malcolm Gladwell talked about book success in a digital age with TIME Book Critic Lev Grossman as moderator. In today’s world of big business and the ongoing ebook pricing battle after the famous Amazon-Hachette disagreement, Gladwell feels that books and other cultural products need to be treated as sacred.  “Should books be carved out from other […]

Top 5 Publishing News Stories 1/5-1/9

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Scribd announced this week that they’ve raised $22 million toward their ebook subscription service. Facebook CEO Mark Zuckerberg started a book club, causing sales to skyrocket for his first selection. Recorded Books has officially acquired Tantor Media. Google’s ebook program continues to grow steadily as […]

Branding by Video

Editor’s note: This post also appears on our host site, Publishing Trends.  It turns out Simon & Schuster, who has been gaining press attention with the release of its “Behind the Book” video series, isn’t the only publishing company that’s been building its video cache. We’ve decided to gather a few together for viewing. Here’s a little background in case you missed it: S&S uploaded 5 videos of book editors giving details on how certain titles came to be as a start to their series last week. S&S Executive VP and Chief […]