Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Frankfurt SPARKS

Renewed, Revamped: Frankfurt Slogan Undergoes Revision for 2011

Rethink. Renew. Though these words have been the slogan for the Frankfurt Book Fair for quite some time now, 2011 marks the first year they’ve earned a spot on the logo. Trendsetter wanted to find out why, and we didn’t have to look very far. Frankfurt Director Juergen Boos attributes the logo change to a larger change occurring in the industry. Read on for an excerpt from the Frankfurt Book Fair’s official blog: “This year we’ve placed a slogan alongside our logo, and a lot of people have asked me […]