Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Green Eggs and Ham

The Beginner’s Guide to the Backlist

Historically, American publishing houses had three seasons a year: fall, winter, and spring. This had a lot to do with the physical limitations of selling and shipping books across the country, especially in the eras before air-conditioning and Skype. Most modern publishers still operate on two to three seasons a year, in part because it’s often easier to break a year’s business goals down into sub-goals. After six months, a once-new title is replaced by something even newer, and the focus of the industry moves on – and that’s where […]