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Tag Archives: Hazlitt

Keeping the Faith: Publisher Agnostic Content

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure the fact that they’re hosted by a major publisher, which raises a question: why? Why promote books […]

With Great Power, Comes Meh Comic Sales

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Superhero movies – and to an extent TV shows – are one of the biggest trends in entertainment of recent years.  But success on the screen doesn’t guarantee comic book sales. To better analyze the correlation, I took a look at the trade paperback sales of two comic books for two of the most popular superhero films in 2016 so far: Deadpool and Captain America: Civil War, both of which happened to […]