Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: history

Profiles in Publishing: Karl Baedeker

Name: Karl Baedeker Birthdate/Place: November 3rd 1801, Essen, Germany Publisher Associated With: Baedeker Claim to Fame: Oldest of ten children, he inherited the publishing company created by his grandfather in 1784. He worked as a bookseller while studying humanities in Heidelberg  before military service. He moved to Koblenz and established his own bookselling and publishing business in 1827 at only 25 years old. Later to become commonly known as “the father of modern tourism,” the company published travel guide books that uniquely included every detail a tourist needed for a successful venture. He […]

5 Top Publishing News Stories of the Week, 7/1 – 7/5

Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. ****  Penguin and Random House merged, creating new book publishing giant. A blank book becomes a bestseller on Amazon. (And the reviews are even better) Harvard University Press prepares for possible “blockbuster” with a history title about Hollywood’s “pact with Hitler.” Survey from the Bookseller […]

Profiles in Publishing: Henry Holt

Name: Henry Holt Birthdate/Place: January 3rd, 1840, Baltimore, Maryland Publisher Associated With: Henry Holt and Company Claim to Fame: Holt graduated from Yale before entering Columbia Law School. He entered the publishing business with the late G. P. Putnam in 1863, another important figure in publishing and later a major figure behind the Penguin Group.  In 1866, Holt joined Frederick Leypoldt’s publishing company, the founder of publications like Publisher’s Weekly and Library Journal. It later became Henry Holt and Company in 1873 when Leypoldt decided to devote himself to bibliographical work. Henry Holt and Company is […]

Pulp Fiction (and Non-Fiction): What Happens to Unwanted Books

Ah, publishing arcana. We’d probably be OK without knowing lots of it, but the massive Houghton Mifflin Harcourt “recall” of Imagine a few weeks ago highlights the moving parts and practical concerns behind “hidden” corners of the industry. New York magazine did a fascinating little history of book pulping the other day. And why would they bother? Because apparently Every year, millions of books are sent to the “cruel machines,” as one young editor calls them, simply because their sales didn’t meet projections. Aha. Well, even though the article was […]

A Publisher’s Menagerie: Stories behind Publishers’ Animal Logos

This idea sprang from a phone conversation overheard a few months ago in the Market Partners International offices, in which one of the partners was reminiscing with an old friend about publishing animals past and present. Although heavy on whimsy, the stories behind these animals are one of those peeks at “vintage” publishing trivia that most of us, deep down, have difficulty getting enough of.   JP Leventhal told us the story this way: “When I was starting up, I had originally thought of calling the company ‘Black Dog Books.’  Everyone in […]

The Way We Were: Publishers’ Websites “Readux”

Many thanks to international colleague Amanda DeMarco at for sending us her “deutscher Twist” to last week’s “Ten Years on the Information Highway.”  We especially love her cross-cultural commentary: Comparing the Germans to their American brethren, you’ll notice a few key differences. While Americans use the ‘flash-boom-bang!’ potential of the internet to crowd their pages with as much disorganized crap as possible, to present jumbled piles of images, and to really own the gif, Germans take a nearly minimalist approach, one that aged much better I must admit. Check it out here.

Ten Years on the Information Highway: Publishers Websites in 2001

There’s learning from history, and then there’s laughing at history. And then there’s doing both at once. For the love of putting the Digital Age and publishers’ place in it in lighthearted perspective, we point you to the joys of The Internet Archives‘ delightful tool, “The Wayback Machine.”  For those of us who weren’t around then, one of the greatest joys of giggling over what publishers were doing on the web (or “the World Wide Web” as they used to say) ten years ago is imagining where we will have […]

The Publishing Trends Time Machine: September 2000

Page 3 of the  September 2000 Publishing Trends  is pleased to bring you a truly timely blast from the past–what with a new Cader (and Schatzkin) venture, Publishers Launch taking off, and with digital books clinging to their role as Permanent Book-Biz Fixation. Personally, I find relief in both the change and continuity: new business ventures grow, technology changes, books still matter, and excitement about that stuff has been around much longer than anyone today has even been alive. Also, I like to think I’m a LOT more popular than I […]