Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: industry veterans

A Publisher’s Menagerie: Stories behind Publishers’ Animal Logos

This idea sprang from a phone conversation overheard a few months ago in the Market Partners International¬†offices, in which one of the partners was reminiscing with an old friend about publishing animals past and present. Although heavy on whimsy, the stories behind these animals are one of those peeks at “vintage” publishing¬†trivia that most of us, deep down, have difficulty getting enough of.   JP Leventhal told us the story this way: “When I was starting up, I had originally thought of calling the company ‘Black Dog Books.’ ¬†Everyone in […]