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Tag Archives: Launch Kids

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

Fanfiction and Fandoms: A Primer, A History

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * The Magicians Trilogy author Lev Grossman in his 2011 Time article summarized the mentality surrounding fanfiction in mainstream culture as “what literature might look like if it were reinvented from scratch after a nuclear apocalypse by a band of brilliant pop-culture junkies trapped in a sealed bunker.” Now don’t get Grossman wrong—he is pro-fanfiction, but he also acknowledges that to outsiders, it’s an odd world of what some might call extremists. Despite […]

Second Screens and Customization: Digital Kids Conference at Toy Fair 2014

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  **** Books and toys often present licensing opportunities for the author or brand, but this year’s Toy Fair further proved how closely these industries are linked when it comes to selling to parents and children. This was also the first year that Toy Fair partnered with BEA to cross-promote the conferences to their respective trade attendees, and with more toys popping up in bookshops and special sales opportunities for publishers, this symbiotic relationship is only strengthening. Digital Kids Conference at […]

All About the Kids: Launch Kids 2014

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  *** It was a lively gathering at the Sheraton Hotel and Towers in NYC on January 13th, as professionals from the children’s book industry gathered for the Launch Kids conference as a part of Digital Book World. Early on in the program, Nielsen Book’s Jonathan Nowell and Jo Henry presented data stating that the main means of discovery for parents buying books for kids ages 7-12 comes directly from the child. While it was just one of many stats presented in a data-packed morning, […]

Partners’ Corner December 2013

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  **** Partners’ Corner is a place where the principals of Market Partners International can share their observations of the publishing industry for the month. For the past few months, we’ve been planning  for DBW’s  Launch Kids conference (presented by Publishers Launch on January 13, 2014 at The Sheraton New York Hotel & Towers), which we’ve helped organize since its inception. Now in its third year, we’ve learned a lot from past iterations, finding some truly standout speakers and touching on […]