Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Long tail

The Beginner’s Guide to the Backlist

Historically, American publishing houses had three seasons a year: fall, winter, and spring. This had a lot to do with the physical limitations of selling and shipping books across the country, especially in the eras before air-conditioning and Skype. Most modern publishers still operate on two to three seasons a year, in part because it’s often easier to break a year’s business goals down into sub-goals. After six months, a once-new title is replaced by something even newer, and the focus of the industry moves on – and that’s where […]

What is the Long Tail of Publishing?

If you were to graph a retail environment where a large number of different items are sold in relatively small quantities each, you’d get something like this:   See the “long tail” tapering off to the right? In bookselling, a profitable industry has grown from the availability of so many unique titles. All these titles are represented on the right side of the graph: the realm of self-publishing, print-on-demand, backlists, zines, and niche-interest blogs. If you’ve been in book business for fewer than 10 years, a Long Tail-driven business is […]