Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: marketing

The Beginner’s Guide to the Backlist

Historically, American publishing houses had three seasons a year: fall, winter, and spring. This had a lot to do with the physical limitations of selling and shipping books across the country, especially in the eras before air-conditioning and Skype. Most modern publishers still operate on two to three seasons a year, in part because it’s often easier to break a year’s business goals down into sub-goals. After six months, a once-new title is replaced by something even newer, and the focus of the industry moves on – and that’s where […]

Tackling #GIRLBOSS: A Trendsetter Roundtable

#GIRLBOSS by entrepreneur and businesswoman Sophia Amoruso has shaken up the genre of business books in more ways than one. It’s being described as Lean In for young women, and Amoruso is definitely not your typical business woman. In the book, she confesses to thieving, hating school, and how she used Myspace to build her original fanbase. In a book that’s part how-to and part memoir, Amoruso outlined the rise of her clothing company, Nasty Gal. Editors Kimberly and Samantha sat down to talk about what takeaways Trendsetters could take away […]

Q&A with Donna Kaufman: Getting Bookstore Owners Off to a Great Start

Donna Kaufman is the co-founder of Paz & Associates, a Bookstore Training and Consulting Group. The former bookstore manager decided to assist aspiring bookstore owners all over the world in success during an era when stores are rapidly becoming virtualized. She spoke we us about the best parts of her job and about making sure new booksellers have the tools to contribute to book business and their communities for years to come. **** How did you get involved with the industry? In 1982, after I’d graduated from college, I got a job […]

Book Jobs Not by the Book: Rachel Waxman, Author Publicity

Although she now has a fulltime job, Rachel Waxman’s story of starting her career outside of NYC and of using freelance work to find her ideal niche in book business is the sort of story we always like to hear. Rachel is a Kansas City native and a graduate of Northwestern University, where she did not study English or creative writing. She currently works for Lucinda Literary, a New York-based author marketing and publicity agency. She is also a writer, and her first book, The Crickhowell School for the Muses, will be published in […]