Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Nellie Kurtzman

Branding by Video

Editor’s note: This post also appears on our host site, Publishing Trends.  It turns out Simon & Schuster, who has been gaining press attention with the release of its “Behind the Book” video series, isn’t the only publishing company that’s been building its video cache. We’ve decided to gather a few together for viewing. Here’s a little background in case you missed it: S&S uploaded 5 videos of book editors giving details on how certain titles came to be as a start to their series last week. S&S Executive VP and Chief […]