Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Public Relations

From London to New York: Book Publishing Culture Shock (Kindof)

Lisa Vanterpool just finished her MA in Publishing at Kingston University in London, where she also worked at a literary and film agency. She moved to New York  last month and has embarked on the next phase of her publishing career, joining the team at InkWell Management as a Public Relations and Social Media Strategist. Here are some of her first impressions of the the contrasts between book biz on either side of the Pond. **** “Start spreading the news, I’m leaving today. I want to be a part of it, New York, New […]

Book Jobs Not by the Book: Dana Trocker, Speakers Bureau Relations Coordinator

From working in a Book Publishing program through her college in Oregon, Dana Trocker is now a Speakers Bureau Relations Coordinator for Macmillan. At a time when digital networking is so prevalent, Trocker says nothing compares to personal interaction with clients. ***** What was your first exposure to book business (internship or first job) and what were the most important things you gained from it? My first “book job” was working at Ooligan Press, the independent publisher affiliated with the Masters in Book Publishing program at Portland State University in Oregon. […]