Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: publicity

15Apr | '13
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Young Authors Give Back Tour: The [Give] Backstory

By Elisabeth Watson | Published: April 15, 2013

Four young authors who are stoked about mentorship, going on a road trip to pay it forward. As soon as we caught wind of the Young Authors Give Back tour, we knew we had to invite them to share their two cents on Trendsetter. Here, Kat, Erin, Sarah, and Susan talk about how they hatched a plan not only to spend quality time with each other and their readers, but also to mentor other young writers and to make book business feel more like a community–a welcoming one, at that.    ... Read more

0 Comments | Category: Professional Paths | Tags: , , , , , , , , , , , , ,

25Mar | '13
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Book Jobs Not by the Book: Rachel Waxman, Author Publicity

By Elisabeth Watson | Published: March 25, 2013

Although she now has a fulltime job, Rachel Waxman’s story of starting her career outside of NYC and of using freelance work to find her ideal niche in book business is the sort of story we always like to hear. Rachel is a Kansas City native and a graduate of Northwestern University, where she did not study English or creative writing. She currently works for Lucinda Literary, a New York-based author marketing and publicity agency. She is also a writer, and her first book, The Crickhowell School for the Muses, will be published in ... Read more

0 Comments | Category: Professional Paths | Tags: , , , , , , , ,

23Nov | '11
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Lifecycle of a Book: Adam Gidwitz, Author Publicity

By Elisabeth Watson | Published: November 23, 2011

And so we come full-circle. It’s been a fantastic ride, and we’ve heard so many bright perspectives and ideas about many–though not all–the ins-and-outs of book business. Now we’ve brought Adam Gidwitz, endlessly energetic author of A Tale Dark and Grimm, back to talk about just how much energy is required once publication transforms a writer into an author. The role of the author in publicity and promotion is a very hot topic right now in circles where topics related to publisher strategy can be thought of as “hot.” Digital ... Read more

3 Comments | Category: Industry Insight, Professional Paths | Tags: , , ,

17Nov | '11
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Lifecycle of a Book: Jihan Antoine, Book Publicity

By Elisabeth Watson | Published: November 17, 2011

Extra, extra, read (or watch or hear) all about it! What does it take to get the word out about a great book and great author? Jihan Antoine of Hachette Book Group shares some of the ways hard-working book publicists make this happen.

0 Comments | Category: Industry Insight, Professional Paths | Tags: , ,

9Aug | '11
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Author Perspectives Podcast: Mary Kay Andrews

By Dana Barrett | Published: August 9, 2011

Join podcast host Dana Barrett (MidtownReview.com) for a chat with New York Times-bestselling author Mary Kay Andrews (SUMMER RENTAL). In today’s podcast, Mary Kay Andrews and I talk about how the world of publicity has changed in the digital era and about the editors’ role in developing new writing talent. We also chat about the “clutter” on shelves and how to find a quality book without wasting time and money.

Publishing Trendsetters Interviews Author Mary Kay Andrews [ 8:08 ] Play Now | Play in Popup | Download

1 Comment | Category: Industry Insight, Podcast | Tags: , , , ,