Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: publishing perspectives

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

For What It’s Worth: Fixed Book Price in Foreign Book Markets

Earlier this year, France made publishing news headlines when its court ruled ebook subscription services like Kindle Unlimited illegal. The law cited was the Lang Law, which gives publishers the exclusive right to set the price of a book. Retailers are not allowed to discount more than 5 percent from this set price. You may be thinking, A measly 5 percent? Here in the United States, we’re used to seeing 50 percent or more slashed off our books. Price fixing in general is regarded as suspect and is, in fact, […]

Top 5 Publishing 2014 Reflections and 2015 Predictions

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. As we near the end of the year, we thought we would change things up and instead post 5 links to articles with predictions for the publishing industry in 2015. Digiday outlined what we learned about publishing this year, focusing primarily on web and magazine publishing. Publishers Weekly offers some ways we might improve diversity in book publishing like watching other industries and collaborating. Publishing Perspectives asked publishing executives to contemplate […]

A Beginner’s Guide to Industry Newsletters

When you’re trying to break into publishing or first starting out, there’s a lot to learn and a lot of places to learn it from.  Below is a list of  industry newsletters that we think are helpful to subscribe to and hope you do too. 1. Publishers Lunch – Publishers Lunch comes from the same people who bring us Publishers Marketplace.  The newsletters from this site will include the most recent deals posted on Marketplace, a job board, job moves, and “Today’s Lunch,” which is usually a good source of industry news […]