Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Put Me In the Story

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

Top 5 Publishing News Stories 2/1-2/5

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Quarto Publishing Group acquired the Harvard Common Press, which primarily publishes books about cooking and childcare. The National Book Foundation announced plans to launch a book club for LGBTQ teens, which will include field trips to literary sites around NYC. Barnes & Noble partnered with the […]

All About the Kids: Launch Kids 2014

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  *** It was a lively gathering at the Sheraton Hotel and Towers in NYC on January 13th, as professionals from the children’s book industry gathered for the Launch Kids conference as a part of Digital Book World. Early on in the program, Nielsen Book’s Jonathan Nowell and Jo Henry presented data stating that the main means of discovery for parents buying books for kids ages 7-12 comes directly from the child. While it was just one of many stats presented in a data-packed morning, […]