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Tag Archives: rachel fershleiser

Reading Together, Online: A BEA Panel Recap

One of my favorite panels at Book Expo America this year was Word of Mouth Gone Digital: Digital Communities of Readers. The moderator was Literary Agent Ginger Clark from Curtis Brown, Ltd, and the panelists were Ashleigh Gardner, Head of Content at Wattpad, Rachel Fershleiser, Literary Outreach Coordinator at Tumblr, Emily Hughes, Editor of Suvudu, and Heather Waters, Editor in Chief and founder of Heroes and Heartbreakers. The success of these sites tells one story that publishers and writers alike should heed: readers just want to find and connect with […]

Off the Beaten Path: Rachel Fershleiser

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  **** With the increasing fluidity among industries, it’s not unusual for executives to leave traditional publishing roles in favor of new business ventures. In this Off the Beaten Path series, we asked four former traditional publishing professionals how their publishing experience affects their roles in their current companies and what they miss about their old stomping grounds. Rachel Fershleiser Literary Community Organizer, Tumblr; formerly in publicity at William Morrow and Scribner How has your publishing experience been helpful in your current job/industry? […]

An Education: Looking at the New CUNY Publishing Institute

While there are a several programs already in existence to aid both publishing hopefuls and industry vets in expanding their horizons, the City University of New York (CUNY) hopes to throw its own hat in the ring with the CUNY Publishing Institute, a week-long program planning its pilot session in June. Helmed by Institute Director and Co-founder of OR Books, John Oakes, this program will aim to educate by combining a varied roster of industry professionals from startups to goliaths like Amazon and Random House to present an important “cross-section […]

Book-Jobs Not by the Book: Rachel Fershleiser of Tumblr


Rachel Fershleiser is the young book professional every young book professional dreams to be. Ten years into the publishing industry, Rachel has toiled for two of the big six, worked in the fabled land of bookstores, landed on the Times bestseller list, and (for now) settled into the ever-growing, ever-changing world of literary social media. Responsible for literary and non-profit outreach at Tumblr, Rachel chatted about how the advent of social media is affecting the world of literature. *** PT: What was your first job in the book business and what were the most […]