Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: social media

14May | '13
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Book Jobs Not by the Book: Dana Trocker, Speakers Bureau Relations Coordinator

By Lena Morris | Published: May 14, 2013

From working in a Book Publishing program through her college in Oregon, Dana Trocker is now a Speakers Bureau Relations Coordinator for Macmillan. At a time when digital networking is so prevalent, Trocker says nothing compares to personal interaction with clients. ***** What was your first exposure to book business (internship or first job) and what were the most important things you gained from it? My first “book job” was working at Ooligan Press, the independent publisher affiliated with the Masters in Book Publishing program at Portland State University in Oregon. ... Read more

0 Comments | Category: Professional Paths | Tags: , , , , , , , , , , , , , , , , , ,

17Dec | '12
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Internviews: The End of the Road for Liz Janetschek

By Liz Janetschek | Published: December 17, 2012

  Liz, our fantastic fall intern, bid us farewell last week. Like all our interns, we know she’s bound for great things. But before riding off into that promising professional sunset, we asked her to reflect a bit on what she’s gained (or uncovered) in the course of a not-quite-traditional publishing internship. Here’s what she had to say:     What specific tasks or projects completed across the semester do you feel were most valuable to your professional development? Writing online articles and managing our blog helped me professionally so ... Read more

0 Comments | Category: Industry Insight, Professional Paths | Tags: , , , , , ,

12Dec | '12
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Book-Jobs Not by the Book: Rachel Fershleiser of Tumblr

By Liz Janetschek | Published: December 12, 2012

Rachel Fershleiser is the young book professional every young book professional dreams to be. Ten years into the publishing industry, Rachel has toiled for two of the big six, worked in the fabled land of bookstores, landed on the Times bestseller list, and (for now) settled into the ever-growing, ever-changing world of literary social media. Responsible for literary and non-profit outreach at Tumblr, Rachel chatted about how the advent of social media is affecting the world of literature. *** PT: What was your first job in the book business and what were the most ... Read more

3 Comments | Category: Book Biz Now, Professional Paths | Tags: , , , , , , , ,

12Jan | '12
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Book Jobs, Not by the Book: Jesse Potash from PUBSLUSH

By Elisabeth Watson | Published: January 12, 2012

Jesse Potash may not have a staid and traditional CV in the world of publishing, but boy, has his new venture been attracting some buzz in the book-biz media of late. PUBSLUSH is setting out to do a bit of what Unbound is doing in the UK, but also a bit of what TOMS has been doing on feet around the world. Trendsetter sat down with Jesse to find out more about book-business as experienced by the founder of one of the more innovative social start-ups out there. **** What ... Read more

0 Comments | Category: Industry Insight, Professional Paths | Tags: , , ,

21Jul | '11
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Refining Your Online Persona: Book-Job Boot Camp, Week 1

By Elisabeth Watson | Published: July 21, 2011

Ah, LinkedIn, the social medium wherein kegstand photos are replaced with resume bullets and Groups revolve around career goals instead of bands, parties, and chain letters. For the young professional, LinkedIn is an ideal side-kick, a place to project only the information that you want employers to know about.  You may have gotten a LinkedIn profile as soon as you started looking for internships, or at the urging of your college’s career center. Your profile doesn’t have to overflow with information (it shouldn’t, in fact), but it should be detailed ... Read more

1 Comment | Category: Industry Insight | Tags: , ,