Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: social media

Bye, Guys; Be Nice: Thoughts on Peer Mentoring & Fond Farewell

More than two years after I (somehow) convinced my extraordinarily generous bosses to let me start a Publishing Trends spin-off for young publishing professionals, I’m off to start something new: I’m headed off to work in Subsidiary Rights at Simon & Schuster. I would never have pursued this new area of book business as I have without the perspective my job at Trendsetter provided. So, for me at least, Trendsetter has more than delivered on its founding goal of enriching young book professionals’ careers by giving a “birds-eye view” of the […]

Author Perspectives Podcast: Michael F. Stewart

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Join Lena Morris for an interview with Michael F. Stewart, author of YA urban fantasy, graphic novels, and other titles, such as Assured Destruction. He dropped by our office during his visit to New York City for ThrillerFest. Mike discusses the advantages and challenges in self-publishing, utilizing transmedia to create a world around his stories, and how he sees the industry will change with the development of social reading technologies like Readmill or BookShout. You can follow him on Twitter @MichaelFStewart.

5 Top Publishing News Stories of the Week, 7/15 – 7/19

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Every week we recommend 5 links to publishing news that the young professional should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. **** Juror on the Zimmerman trial drops plans to write a book after outrage ensues on Twitter. Ebooks company Inkling signs major deal with Pearson and Elsevier, raising $16M in funding. VIZ Media launches Perfect Square Kids Imprint at Comic Con, debuting book […]

5 Reasons You Might Want to Get into Academic Publishing

My aspirations in publishing almost always come up when discussing life after college. The world I may be soon working in–according to friends of my parents and neighbors I run into in the supermarket–is incredibly glamorous. My excitable hairstylist asked me last week, “When will you get to meet the lady who writes Harry Potter?!” For most, the world of publishing is represented almost wholly by the goings-on of the trade sector, so it’s not hard to see why I figured I’d inevitably want to end up inking big fiction […]

From London to New York: Book Publishing Culture Shock (Kindof)

Lisa Vanterpool just finished her MA in Publishing at Kingston University in London, where she also worked at a literary and film agency. She moved to New York  last month and has embarked on the next phase of her publishing career, joining the team at InkWell Management as a Public Relations and Social Media Strategist. Here are some of her first impressions of the the contrasts between book biz on either side of the Pond. **** “Start spreading the news, I’m leaving today. I want to be a part of it, New York, New […]

Book Jobs Not by the Book: Dana Trocker, Speakers Bureau Relations Coordinator

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From working in a Book Publishing program through her college in Oregon, Dana Trocker is now a Speakers Bureau Relations Coordinator for Macmillan. At a time when digital networking is so prevalent, Trocker says nothing compares to personal interaction with clients. ***** What was your first exposure to book business (internship or first job) and what were the most important things you gained from it? My first “book job” was working at Ooligan Press, the independent publisher affiliated with the Masters in Book Publishing program at Portland State University in Oregon. […]

Internviews: The End of the Road for Liz Janetschek

  Liz, our fantastic fall intern, bid us farewell last week. Like all our interns, we know she’s bound for great things. But before riding off into that promising professional sunset, we asked her to reflect a bit on what she’s gained (or uncovered) in the course of a not-quite-traditional publishing internship. Here’s what she had to say:     What specific tasks or projects completed across the semester do you feel were most valuable to your professional development? Writing online articles and managing our blog helped me professionally so […]

Book-Jobs Not by the Book: Rachel Fershleiser of Tumblr

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Rachel Fershleiser is the young book professional every young book professional dreams to be. Ten years into the publishing industry, Rachel has toiled for two of the big six, worked in the fabled land of bookstores, landed on the Times bestseller list, and (for now) settled into the ever-growing, ever-changing world of literary social media. Responsible for literary and non-profit outreach at Tumblr, Rachel chatted about how the advent of social media is affecting the world of literature. *** PT: What was your first job in the book business and what were the most […]

Book Jobs, Not by the Book: Jesse Potash from PUBSLUSH

Jesse Potash may not have a staid and traditional CV in the world of publishing, but boy, has his new venture been attracting some buzz in the book-biz media of late. PUBSLUSH is setting out to do a bit of what Unbound is doing in the UK, but also a bit of what TOMS has been doing on feet around the world. Trendsetter sat down with Jesse to find out more about book-business as experienced by the founder of one of the more innovative social start-ups out there. **** What […]

Refining Your Online Persona: Book-Job Boot Camp, Week 1

Ah, LinkedIn, the social medium wherein kegstand photos are replaced with resume bullets and Groups revolve around career goals instead of bands, parties, and chain letters. For the young professional, LinkedIn is an ideal side-kick, a place to project only the information that you want employers to know about.  You may have gotten a LinkedIn profile as soon as you started looking for internships, or at the urging of your college’s career center. Your profile doesn’t have to overflow with information (it shouldn’t, in fact), but it should be detailed […]