Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: St. Martin’s Press

A Trendsetter Farewell from Jen Donovan

Editor’s note: It is with both great excitement for Jen and sadness for me that I share this today. Last Wednesday was Jen’s last day with Trendsetter. She’s given so much energy and work behind Trendsetter, and I can’t wait to see what comes of her new chapter at St. Martin’s. After what feels like the shortest two years of my life, I’ve decided to leave Publishing Trendsetter to work as an assistant editor at St. Martin’s Press. I originally joined the Trendsetter team hoping to learn more about the publishing industry […]

Not There Yet: The New “New Adult” Genre

Genres shape our reading habits, but their exact boundaries have always eluded us. Genres are “inherently confusing and complex,” as one New Yorker article put it, and that couldn’t be more true than in the case of a new and in-the-making genre called New Adult. New Adult is a genre of fiction. It features protagonists between ages 18 and 25 (some say 26), usually in college or at their first job. New Adult picks up where Young Adult leaves off. In the words of bestselling author Cora Carmack, “Young Adult […]