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Tag Archives: Star Wars

With Great Power, Comes Meh Comic Sales

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Superhero movies – and to an extent TV shows – are one of the biggest trends in entertainment of recent years.  But success on the screen doesn’t guarantee comic book sales. To better analyze the correlation, I took a look at the trade paperback sales of two comic books for two of the most popular superhero films in 2016 so far: Deadpool and Captain America: Civil War, both of which happened to […]

License to Succeed?

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.”  Since the digital revolution, start-ups have taken to buying up licensed properties to give them a jump-start […]

StoryDrive 2012 at the Frankfurt Book Fair: Digital Advances Made (a bit more) Easy

Authors, publishers, agents, executives, marketers, publicists, designers, you name it–everyone in the publishing world is gearing up for the Frankfurt Book Fair. The annual event is a gathering where all aspects of the book are showcased and explored–the making of, the selling of, the appeal of, the history of, the future of. Frankfurt’s Digital Initiative, SPARKS, is sponsoring StoryDrive 2012, a ‘trend show’ and ‘market place’ of crossmedia design. The Frankfurt Book Fair began StoryDrive in 2010, to what Publisher’s Weekly described as, “anemic” crowds who gathered to see admittedly […]