Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: Tor

Keeping the Faith: Publisher Agnostic Content

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure the fact that they’re hosted by a major publisher, which raises a question: why? Why promote books […]

Top 5 Publishing News Stories 7/11-7/15

Every week we recommend 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. After a long wait, Carla Hayden was confirmed to be the new librarian of Congress. Tor began a new monthly book club that offers a free ebook each month. DC announced the new Superman will be Kong Kenan, a Chinese boy. IPG purchased InScribe Digital. Barnes […]

Reading Together, Online: A BEA Panel Recap

One of my favorite panels at Book Expo America this year was Word of Mouth Gone Digital: Digital Communities of Readers. The moderator was Literary Agent Ginger Clark from Curtis Brown, Ltd, and the panelists were Ashleigh Gardner, Head of Content at Wattpad, Rachel Fershleiser, Literary Outreach Coordinator at Tumblr, Emily Hughes, Editor of Suvudu, and Heather Waters, Editor in Chief and founder of Heroes and Heartbreakers. The success of these sites tells one story that publishers and writers alike should heed: readers just want to find and connect with […]

A DRM Primer for a VAT World

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * The ongoing and increasingly heated debate over the use of Digital Rights Management (DRM) in digital publishing has recently received more press attention because of the EU ruling to charge VAT (value-added tax) on ebooks. For those in need of a reminder, Digital Rights Management refers to the protections  that are in place on many copyrighted digital products like video games, smartphone apps and ebooks that make illegal downloading more difficult. In […]

5 Top Publishing News Stories of the Week: 1/7-1/11

Every week we recommend 5 links to publishing news that the young professional should read to feel more informed and connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Amazing what a little Wal-Mart can do: Bookscan started reporting book sales from Wal-Mart, and watched the mass-market category grow by big-box proportions, which is to say, around 65%. Turkish citizens have a lot of reading to catch […]