Publishing Trendsetter is a production of Market Partners International and Publishing Trends.

Tag Archives: YouTube

Keeping It On Campus: University Presses in America

There’s life in publishing outside the Big Five – in fact, university presses have been leading the bookish charge for centuries. Unclear on what kind of work these presses do? Interested in getting involved? We’ve put together an overview to get you up to speed. A Brief History In Colonial and Early America, colleges retained their own printers in order to produce catalogs, scholarly publications, and ceremonial materials. The moniker “University Press” was first used at Harvard in 1802, but the university press as we now know it – a […]

Turning the Virtual Page: Virtual Reality and Traditional Publishing

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * When we first got Google’s virtual reality headset at my house, called the Google Daydream, I can’t say I was too excited. But then I tried it. I downloaded BBC’s The Turning Forest, grabbed the controller, and put on the headset. A man who sounded vaguely like Martin Freeman narrated a fairytale-like story that took place in a beautiful digital forest. The short tale is complete with a fantastical beast, an interactive […]

Keeping the Faith: Publisher Agnostic Content

This article was originally published on our parent site for the book publishing industry, Publishing Trends.  * * * Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure the fact that they’re hosted by a major publisher, which raises a question: why? Why promote books […]

Branding by Video

Editor’s note: This post also appears on our host site, Publishing Trends.  It turns out Simon & Schuster, who has been gaining press attention with the release of its “Behind the Book” video series, isn’t the only publishing company that’s been building its video cache. We’ve decided to gather a few together for viewing. Here’s a little background in case you missed it: S&S uploaded 5 videos of book editors giving details on how certain titles came to be as a start to their series last week. S&S Executive VP and Chief […]

5 Reasons You Might Want to Get into Academic Publishing

My aspirations in publishing almost always come up when discussing life after college. The world I may be soon working in–according to friends of my parents and neighbors I run into in the supermarket–is incredibly glamorous. My excitable hairstylist asked me last week, “When will you get to meet the lady who writes Harry Potter?!” For most, the world of publishing is represented almost wholly by the goings-on of the trade sector, so it’s not hard to see why I figured I’d inevitably want to end up inking big fiction […]

5 Top Publishing News Stories of the Week: 1/14-1/18

Every week we recommend 5 links to publishing news that the young professional should read to feel more informed and connected to what’s going on in the industry. There are only 5, so even if you weren’t able to read a thing all week, these should help keep you in the know. Romance just got real[ity]: who should host this week’s Bachelor challenge but Harlequin‘s design team, looking for their next cover girl. The National Book Critics Circle named its finalists for the 2012 Awards, which will be given on February […]